The annual growth in the film industry was estimated to be 23% greater in 2021 than it was in 2018, and 13% higher in 2020.
According to the “Rewinding Y 2022 for advertisement in movie genre” analysis published by AdEx India, a branch of TAM Media Research, the proportion of the movie genre’s ad volume increased by 20% in 2022 compared to 2018. According to the report’s further findings, the indexed growth for the movie genre was 23% greater in 2021 than it was in 2018 & 13% higher than it was in 2020. Additionally, it noted that the 2022 quarter from July to September saw the largest ad volumes, which increased by 5% from Apr to Jun.
Compared to 2021, 2022 saw an increase of over 480 sponsors and 1.4K+ businesses only advertising in the movie genre. When compared to 2021, Cashgrail and Veet Pure have been the leading unique advertisers and brands, respectively.
In both years, there was a virtually equal distribution of advertisements on regional and national cinema networks. Leading exclusive sponsors on national and regional cinema channels in 2022, respectively, were Hewlett Packard India and Kaleesuwari Refinery.
Hindi films did take 42% of the market both in 2022 and 2021 for the key sub-genres of the cinema industry. In 2022, Bhojpuri movies came in second with 11%, followed by Kannada movies with 8%. These top five sub-genres maintained their positions in 2022 as compared to 2021, the survey claims.
According to the research, Ecom-Wallets and Mosquito Repellents had the largest increases in ad secondages in 2021 and 2022, respectively. Air Fresheners ranked first among the top 10 categories in terms of sales growth, with a rise of 2.8 times.
FMCG companies place first in movie genre ad volumes.
The food and beverage (F&B) industry came out on top among the major sectors for movie genre ad volumes, accounting for 24% of all ad volumes. In contrast to 2021, the top seven industries have maintained their rankings in 2022, according to the survey. According to the survey, toilet soaps topped the list of the top 10 categories within the aforementioned genre with 6% of the ad volumes. The top 10 groups combined for a 36% portion of the genre’s ad volumes, the survey states.
Compared to 2021, 2022 saw an increase of over 480 sponsors and 1.4K+ businesses only advertising in the movie genre. When compared to 2021, Cashgrail and Veet Pure have been the leading unique advertisers and brands, respectively.
In both years, there was a virtually equal distribution of advertisements on regional and national cinema networks. Leading exclusive sponsors on national and regional cinema channels in 2022, respectively, were Hewlett Packard India and Kaleesuwari Refinery.
20–40 second advertisements there in movie genre contributed more than half of the pie in 2022 and 2021. The most popular kind of commercial on movie channels throughout both years was 20–40 second advertisements. Promotions had a 22% portion of the total ad volumes in 2022, compared to commercial advertising’s 78% share in ads.
