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Reckitt Benckiser Overtakes Hindustan Unilever As Leading Advertiser In 2022: TAM Report

| Published on January 13, 2023

During the July-September 2022 quarter, the corporation displaced HUL at the top of the ranking of television advertisers.

The top three advertisements on news TV in the initial half of 2022 were Reckitt Benckiser India, Amul, & Life Insurance Corporation of India, according to a report by TAM Media Research, which gathers and examines data on consumer behavior and brand engagement.

A worldwide retailer of consumer goods, Reckitt Benckiser, offers brands including Harpic, Durex, and Dettol in India.

Food and Beverages came in second with a 14% share of the news genre’s ad volumes, with services taking the top spot with 17%. Comparing January to June 2021 to January to June 2022, luxury products were the new entrant.

Reckitt produced six of the top ten brands that appeared in TV commercials. The Best 10 brands increased the number of TV ads overall by 11% over this time.

The research also noted that the industry of food and beverages had the highest ad volumes, at 21%, over the period. Compared to January to March 2022, TV ad volumes rose during this time.

Unsurprisingly, primetime (6 pm to 11 pm) was the most popular time for news TV advertisements, accounting for 34% of the total volume of advertisements. Primetime was accompanied by the midday slot (noon to 4 pm), the morning slot (9 am to noon), the early morning (6 am to 9 am), the evening (4 pm to 6 pm), and the night (11 pm to 6 am) slots.

Did You Know?

The survey claims that brand advertising volumes for movie-related businesses increased by 2.8 times in 2022 as opposed to 2021. With a 10% share of the co-branding ad volumes, Sting Energy Drink came out on top among the companies connected to movies. Additionally, in 2022, the top 10 companies accounted for about 50% of the volume of co-branding advertisements. With almost 60 films collaborating with brands, “Shabaash Mithu” and “Vikram Vedha,” which had eight co-brandings in 2022, topped the list.

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