In a surprising turn of events, Twitter’s premium subscribers are revealing substantial payouts received from Elon Musk’s X Premium subscription. Musk, known for his innovation and ventures, introduced a unique opportunity for users who have amassed a significant number of impressions on the platform. Those with at least 15 million impressions in a span of three months are now reaping the benefits of this novel initiative.
Elon Musk’s foray into the world of social media has been accompanied by interesting developments. Earlier, he stated that to be eligible for a share of the ad revenue, one must be a subscriber of X Premium, also known as Blue. This particular subscription level allows users to access exclusive features while also unlocking the potential for advertising earnings.
The underlying principle of this program is rather straightforward – if you’re not an X Premium (Blue) subscriber, the advertising revenue generated through your content will be retained by X. Elon Musk explicitly announced this on the platform, emphasizing the inclusive nature of the initiative. “This program is open to everyone,” he posted, reinforcing the notion that the opportunity is accessible to a wide array of users.
To be eligible for your ad revenue share, you must be an X Premium (Blue) subscriber.
The ad money will otherwise be kept by X if you are not an X Premium (Blue) subscriber.
This program is open to everyone.
— Elon Musk (@elonmusk) August 5, 2023
Interestingly, this development comes in the wake of another significant announcement by Musk. He recently declared that he would cover legal expenses for individuals who faced unfair treatment from their employers due to their online activities, such as posting or liking content on the platform. His statement, “If you were unfairly treated by your employer due to posting or liking something on this platform, we will fund your legal bill,” garnered attention and further demonstrated Musk’s commitment to fostering a fair and supportive online community.
If you were unfairly treated by your employer due to posting or liking something on this platform, we will fund your legal bill.
No limit.
Please let us know.
— Elon Musk (@elonmusk) August 6, 2023
The news of users receiving payouts swiftly made its way across the platform. Many X Premium users, often distinguished by the presence of a blue checkmark next to their usernames, took to Twitter to share their experiences. One user expressed, “Twitter just paid me $120.65 for 21,400,000 impressions in the past 104 days. For what it’s worth, YouTube paid me $241.31 in that exact same amount of time for 928,593 views and 6,159,005 impressions.” Another user exclaimed, “WHOA. Twitter just paid me $12,632 for the last month for revenue share.”
Even users from India joined in sharing the exciting news. The reports suggest that the payouts vary significantly, with some fortunate users receiving payouts in the tens of thousands of dollars range. An update from the ‘X News Daily‘ account even revealed that the highest payout recorded so far surpassed the impressive six-figure mark at over 100k.
Here are the tweets:
X (formerly known as Twitter) paid me $1,253 for July.
31.3M impressions
~$0.04 CPMI wonder how long it will take for avg X cpms to reach $1? Would be life changing for so many people if it ever does. pic.twitter.com/mFtOYwqNHN
— Nick St. Pierre (@nickfloats) August 8, 2023
Blue tick ke paise vasool pic.twitter.com/pVrX5hTYWo
— Gabbar (@GabbbarSingh) August 8, 2023
First Twitter Payment Lol 💰🤔 pic.twitter.com/qwwzlDWGtn
— MASON VERSLUIS (@MasonVersluis) August 8, 2023
First Twitter payment just hit my account LMAOOO pic.twitter.com/F2a7eg0wO4
— 𝕃𝕆ℝ𝔻 𝔻𝕀𝔸ℕ𝔼𝕏𝕀𝕊 👑 (@Dianexis) August 8, 2023
My first Twitter payment just dropped
If this is backdated to February then that’s:
£104 for 349 Million impressions
That’s terrible but better than nothing
I didn’t subscribe to Twitter blue until April – maybe that’s where monetisation starts
Not enough clear data given pic.twitter.com/AhZJpkbUng
— Jay D. Cartere | Copywriting | Content Marketing (@JayCartere) August 8, 2023
NEWS: It looks like X has significantly increased the share of ad revenue paid out to creators in the 2nd round of payouts.
Elon had said adding in profile ad views would ~2x payouts, but some users included in the 1st round are reporting up to 5x 👀 https://t.co/ruRN4n7iSF pic.twitter.com/WP3dI947u4
— X Daily News (@xDaily) August 8, 2023
At the onset of April this year, the company initiated the removal of blue verification badges from verified accounts, coinciding with the launch of its paid subscription service. Subsequently, a new feature was introduced, allowing users the option to conceal their blue verification badges at their discretion.
The recently unveiled Blue subscription is now accessible through various avenues. On the web, interested users can secure it for $8 per month or $84 per year. For those on iOS, the subscription is attainable for $11 per month or $114.99 per year through the in-app platform. Similarly, Android users can acquire the subscription via the in-app feature for $11 per month or $114.99 per year (or as per local pricing), as elucidated in a comprehensive FAQ document available on the official Twitter website.
Also Read: Elon Musk Unveils The Why Behind Twitter’s Rebranding To X>
