Omnicom has announced that it will lay off more than 4,000 employees and fold several long-established advertising agency brands following its $13 billion acquisition of Interpublic Group. The move has been positioned as part of a large-scale restructuring effort aimed at strengthening the company after the deal closed in November.
The development has been reported as coming amid broader industry pressures, as per media reports, with artificial intelligence reshaping creative workflows and tech platforms such as Meta making ad production faster and more accessible for businesses.
Omnicom has said that creative agency DDB, founded in 1949, and marketing agency MullenLowe have been integrated into TBWA, while FCB, one of IPG’s oldest global agencies dating back to 1873, has been absorbed into BBDO. The company reportedly has stated that the job cuts are part of the broader IPG integration and have primarily affected administrative roles, though some leadership positions have also been impacted.
It has said that, following the reductions, around 85% of its workforce will remain in client-facing roles, with 15% in administrative functions. Omnicom has added that financial benefits from the restructuring have surpassed the initially projected $750 million in annual cost savings.
The company has stated that the job cuts should be viewed in the context of similar restructuring efforts across global rivals, including WPP, which is expected to undertake job reductions under new leadership. Interpublic Group itself has laid off approximately 3,200 employees in the first nine months of 2025, while Omnicom has reduced its workforce by 3,000 last year to about 75,000.
