Nu Republic, the lifestyle technology brand known for its bold approach to wear-tech, has announced actor Abhay Deol as its brand ambassador and introduced its latest product: Nu Republic Triphop, a new range of smart backpacks designed for music lovers, creators, and urban trendsetters. This launch is supported by a multi-platform campaign.
As part of the launch, Nu Republic released a behind-the-scenes (BTS) film featuring Abhay Deol, showing his role in the creative process. The film gives a look at Abhay’s personal style and energy, which aligns with the brand’s focus on breaking conventions and designing for a culture of self-expression. As brand ambassador, Abhay Deol will also actively participate in various promotional activities, including digital and print campaigns, events, and social media initiatives.
To launch the collaboration, Nu Republic is running a multi-platform campaign including a brand film, TV commercial, and print ads. The campaign was created by Design Stack and shot by photographer Ashish Shah. It will be featured across India on digital platforms, print, and other media.
“I’m excited to be the face of Nu Republic’s Triphop collection and to build backpacks that reflect my personal style, said Abhay Deol. That’s what excites me, to be part of a brand bold enough to experiment and to put my name on products I truly help shape.”
“Our fans have been asking us to shake up the boring world of travel gear, and we heard them loud and clear. With Triphop, we’re bringing the same tech-inspired drip that made our audio gear iconic, now designed to move. And with Abhay on board not just as a collaborator but a co-creator, this multi-year partnership is about to set a whole new standard, said Ujjwal Sarin, Founder, Nu Republic.”
