Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Marketing

NPCI Empowers Citizens With Awareness Drive Against ‘Digital Arrest’ Fraud

In a move to make digital payments safer, NPCI urges citizens to stay alert against online scams where fraudsters impersonate law enforcement officers to extort money or personal data.

MM Desk by MM Desk
November 4, 2025
in Marketing
A A
NPCI Empowers Citizens With Awareness Drive Against ‘Digital Arrest’ Fraud National Payments Corporation of India, NPCI, RBI, Reserve Bank of India, Indian Banks’ Association, IBA, Digital Arrest, cybercrime awareness, UPI security, digital fraud prevention, NPCI digital safety campaign, cybersecurity India, online scam awareness

As India accelerates towards a digital-first economy, the National Payments Corporation of India (NPCI) has taken a proactive step to educate citizens about an alarming new cybercrime trend, the ‘Digital Arrest’ fraud. The initiative aims to empower users with the awareness needed to identify and report such scams, ensuring a safer digital payments ecosystem for all.

What is ‘Digital Arrest’?

‘Digital Arrest’ scams involve fraudsters posing as police or government officials to manipulate victims into sharing personal data or transferring money. The scammers often fabricate serious legal allegations like money laundering or tax evasion, using phone and video calls to intimidate victims.

By creating a fake environment, complete with uniforms, official backdrops, and government logos, these criminals instill fear and urgency, coercing people into making payments or revealing sensitive information.

Spot the Signs: How to Identify a Digital Arrest Scam

  • Unexpected Contact: Be cautious of sudden calls claiming to be from police, CBI, income tax, or customs departments.
  • Fear and Urgency: Scammers often threaten immediate arrest or legal action to pressure quick compliance.
  • Request for Money or Data: Real government authorities will never demand payments or personal details via calls or video chats.

How to Stay Protected

  • Pause and Verify: Don’t respond in panic. Verify the caller’s identity through official sources.
  • Report Suspicious Activity: Dial the national cybercrime helpline 1930 or visit the DoT’s Sanchar Saathi portal
  • Record and Report: Keep evidence like screenshots or call logs to assist authorities.

NPCI’s Ongoing Commitment

As the umbrella organisation behind India’s retail payment systems, including UPI, RuPay, IMPS, NETC, AePS, and e-RUPI, NPCI continues to play a pivotal role in promoting secure, inclusive, and tech-driven financial services.

Backed by the Reserve Bank of India (RBI) and the Indian Banks’ Association (IBA), NPCI’s initiatives reflect its larger mission: to build a safe and trusted digital payment environment for every Indian.

Related Posts

Rawbare Marks Three Years By Building A Premium Eyewear Brand On Trust Over Price
Feature

Rawbare Marks Three Years By Building A Premium Eyewear Brand On Trust Over Price

by MM Desk
July 6, 2026

The Indian direct-to-consumer (D2C) eyewear market has increasingly become crowded with brands competing through discounts and aggressive pricing. However, Rawbare...

The Sock Street Onboards Sangram Singh As Brand Ambassador
Marketing

The Sock Street Onboards Sangram Singh As Brand Ambassador

by MM Desk
July 3, 2026

Homegrown apparel brand The Sock Street has appointed Sangram Singh as its brand ambassador as it enters a new phase...

Latest

Delhi Metro To Introduce Audio Ads On Four Major Corridors

Delhi Metro To Introduce Audio Ads On Four Major Corridors

July 6, 2026
Advertising Veteran & Former Grey India CEO Jishnu Sen Passes Away

Advertising Veteran & Former Grey India CEO Jishnu Sen Passes Away

July 6, 2026
How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

July 6, 2026
Rawbare Marks Three Years By Building A Premium Eyewear Brand On Trust Over Price

Rawbare Marks Three Years By Building A Premium Eyewear Brand On Trust Over Price

July 6, 2026
Diljit Dosanjh-Starrer 'Satluj' Withdrawn From ZEE5 India Within 48 Hours Of Release

Diljit Dosanjh-Starrer ‘Satluj’ Withdrawn From ZEE5 India Within 48 Hours Of Release

July 6, 2026
Ranveer Singh At 41: The Brand Endorsement Journey Of India's Marketing Powerhouse

Ranveer Singh At 41: The Brand Endorsement Journey Of India’s Marketing Powerhouse

July 6, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.