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From Then To Now, Bollywood Actresses Who Appeared In Lux Ads & Campaigns

| Published on July 7, 2017

Lux is a Latin word for luxury. Along with the quality of the products, Lux has made its name in the Indian advertising industry with some nostalgic ads featuring Bollywood beauties. The selection of actresses in Lux ads has stood out as a major reason why this brand built a recall like no other soap brand in the country.

Featuring names like Aishwarya Rai, Madhuri Dixit, Sridevi, Rekha, Madhubala, Zeenat Aman, Meena Kumari, Hema Malini, Juhi Chawla, Kareena Kapoor Khan, Priyanka Chopra Jonas, Katrina Kaif, Anushka Sharma, Deepika Padukone and Alia Bhatt, Lux has always kept up with its tag, “filmi sitaaron ka saundarya saabun (the beauty soap of film stars)”.

Let us have a look at the different ad campaigns done by Lux over the years and the Bollywood celebrities who endorsed it:

1. Aishwarya Rai Bachchan

There’s no reason why no beauty brand would rob her! She is the epitome of beauty!

2. Asha Parekh

She was one of the top stars in Bollywood from 1959 to 1973 and also a glamorous lady.

Lux ad featuring old Bollywood actress asha parekh

3. Babita

She was an Indian actress coming from Sindhi and British Descent. Known for her sharp facial features, she was a perfect choice for Lux.


4. Chand Usmani

She was from Uttar Pradesh. She worked in Bollywood till late 1980s.

Chand Usmani

5. Helen

The then beauty queen and dancing diva of Bolly town had the grace to charm everyone by her looks and moves.


6. Hema Malini

The Basanti of Sholay. She was also known as the Princess of Lux. The dream girl indeed!

Hema Malini

7. Kalpana

She hailed from South India and was a jaw dropping beauty of her times.


8. Kareena Kapoor Khan

The Bebo of Bollywood,Kareena Kapoor Khan has been associated with the brand for long!

Kareena Kapoor Khan

9. Katrina Kaif

Katrina became the face of the brand back in 2010 when her popularity was at its peak in India.

Katrina Kaif

10. Madhuri Dixit

She is blessed with natural beauty and can make any man’s heart skip with her smile.

Madhuri Dixit

11. Meena Kumari

She joined the brand early in 1962. She was one of the most prominent faces in Bollywood.

Meena Kumari

12. Padmini Kolhapure

A beauty of her times graced the ad in best way possible!

Padmini Kolhapure

13. Poonam Dhillon

She was the former Femina Miss India.

Poonam Dhillon

14. Priyanka Chopra

Priyanka Chopra is no more just an Indian face but an international famed diva. As soon as she won Miss World title she got featured in Lux ad.

Priyanka Chopra

15. Rekha

She has been the evergreen beauty of the glam town always.


16. Sridevi

A well known actress from South who moved Mumbai by her exceptional acting and her unkempt beauty.


17. Sushmita Sen

The Miss Universe who dazzled the world with her charisma was too a face of Lux.

Sushmita Sen

18. Tanuja

The then superstar of Bollywood had the most prettiest eyes and face. She was a brand ambassador for the brand for long!


19. Sharmila Tagore

Saved the beautiful face for the last!

Sharmila Tagore

20. Alia Bhatt

The present face is the cutest and new star of Bollywood Alia Bhatt.

Alia Bhatt

Do you know Shah Rukh Khan is the only man to get featured in a Lux commercial?

Shah Rukh Khan

People over the years have always looked upon to pretty faces for their endorsements and Lux has over the years delivered with best strategies and ad to showcase the beauties and make people believe on their products!

This ad campaign by Lux in 2016 perfectly shows their journey!
Have A Look

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