Lux is a latin word for luxury. Every other Indian are well aware with the brand and how over the years it has grown stronger each day.
When it was first launched in 1990 it was looked upon as a luxury soap in society and thus it always robbed in Bollywood beauties to be their face from then since now. Time has changed but their marketing strategy keeping along with their mindset has not!
From Leela Chitni to Katrina Kaif the brand has always kept up with their tag, “filmi sitaaron ka saundarya saabun (the beauty soap of film stars)”. Lux is now owned by Hindustan Unilever.
Let us have a look at the different ad campaigns done by Lux over the years and the beautiful Bollywood
celebrities who endorsed it:
1. Aishwarya Rai Bachchan
There’s absolutely no reason why no beauty brand would rob her in! She is the epitome of beauty!
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2. Asha Parekh
She was one of the top stars in Bollywood from 1959 to 1973 and also a glamorous lady.
She was an Indian actress coming from Sindhi and British Descent. Her sharp facial features attracted people a lot
4. Chand Usmani
She was from Uttar Pradesh. She worked in Bollywood till late 1980s.
The then beauty queen and dancing diva of Bolly town had the grace to charm everyone by her looks and moves.
6. Hema Malini
The Basanti of Sholay. She was also known as the Princess of Lux. The dream girl indeed!
She hailed from South India and was a jaw dropping beauty of her times.
8. Kareena Kapoor Khan
Who doesn’t know her? Kareena Kapoor Khan has been associated with the brand for long!
9. Katrina Kaif
She is the present beauty of Bollywood. She became the face of the brand back in 2010!
10. Madhuri Dixit
She is blessed with natural beauty and can make any man’s heart skip with her smile.
11. Meena Kumari
She joined the brand early in 1962. She was one of the most prominent faces in Bollywood.
12. Padmini Kolhapure
A beauty of her times graced the ad in best way possible!
13. Poonam Dhillon
She was the former Femina Miss India.
14. Priyanka Chopra
Priyanka Chopra is no more just an Indian face but an international famed diva. As soon as she won Miss World title she got featured in Lux ad.
She has been the evergreen beauty of the glam town always.
A well known actress from South who moved Mumbai by her exceptional acting and her unkempt beauty.
17. Sushmita Sen
The Miss Universe who dazzled the world with her charisma was too a face of Lux.
The then superstar of Bollywood had the most prettiest eyes and face. She was a brand ambassador for the brand for long!
19. Sharmila Tagore
Saved the beautiful face for the last!
20. Alia Bhatt
The present face is the cutest and new star of Bollywood Alia Bhatt.
Do you know Shah Rukh Khan is the only man to get featured in a Lux commercial?
People over the years have always looked upon to pretty faces for their endorsements and Lux has over the years delivered with best strategies and ad to showcase the beauties and make people believe on their products!
This ad campaign by Lux in 2016 perfectly shows their journey!
Have A Look