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Not A Typo, Swiggy’s Bizarre Tweet Is A Smart Marketing Stunt

| Published on February 28, 2019

Indian brands have become very creative when it comes to engaging audience online. Recently, Swiggy did a smart move that has managed to grab attention of people on social media. The food delivery’s handle posted “bluueeblaahhhbleehhhblueeblahblehblue” – looks like a careless mistake Swiggy’s social media team, right?

Well, sorry for the disappointment but this is some really clever marketing stunt.

Twitterati was quick to recognise this and their responses were hilarious. Check some of the best below:

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https://twitter.com/sagarcasm/status/1099915072607006720

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Even Netflix tried to join the list and tweeted:

Now all the foodies and grammar lovers let us tell you that it wasn’t a typo or some mistake from an intern. To know the details, look the below tweet from Swiggy:

This campaign was planned by Dentsu Webchutney to talk about Instagram’s recently launched voice note feature by inviting people to recreate the shape of food items on the ‘sound wave’ of Instagram’s voice notes.

https://www.instagram.com/p/BuX8pj_AhkR/?utm_source=ig_embed

The idea was to create an “internet-first” challenge, executed in the most “internet way possible”, GD Prasad, client services director, Dentsu Webchutney, Bangalore, told afaqs.

Interesting, isn’t it? If you come to know about more such campaigns by brands on social media, do let us know in the comments section.

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