Parag Milk Foods has elevated Nitin Kanodia as Business Head for Avvatar, its fast-growing sports and active nutrition brand. The move reinforces the company’s focus on nurturing internal talent to lead high-growth verticals.
Kanodia joined Parag with a finance background and steadily transitioned into brand and marketing roles. He played a key role in shaping Avvatar’s positioning as a credible Indian alternative to global protein brands and led campaigns that helped build consumer trust in the category.
In his new role, Kanodia will lead brand strategy, consumer innovation, and growth for Avvatar at a time when India’s protein and wellness market is expanding rapidly.
“It has been an incredible journey — from decoding balance sheets to now decoding the minds of modern consumers. Avvatar is not just a product; it’s a mission to bridge India’s protein gap with clean, effective, and trusted nutrition,” said Nitin Kanodia.
“At Parag, we believe that when individuals grow, the organisation grows with them. Nitin’s progression from finance to marketing to now leading a high-growth brand like Avvatar is a reflection of this belief,” said Akshali Shah, Executive Director, Parag Milk Foods.
