CGI (Computer Generated Imagery) ads are taking over the internet. From the giant Barbie Doll Dubai video to L’Oréal Paris’ liquid lipstick, these ads are getting shared in huge numbers.
A key reason for the success of CGI ads is that they are eye-catching and create curiosity among the audience. While many have started understanding the difference between real and CGI ads, there are still millions who misinterpret these as real.
Brands are making of this trend and Netflix is the latest one of the latest ones to promote the last season of their popular show- Sex Education.
This huge CGI condom video has generated millions of views while creating a buzz for the show that was released on Netflix on September 21.
This clip has once again proved how brands are trying new ways to attract audience because attention span of modern audience is at lowest and experimentation is the key to succeed with marketing. Another such unique approach by Netflix for the promotion of Sex Education is going on TikTok.
Marketing for ‘Sex Education’ Season 4 in Argentina. pic.twitter.com/CdlbtwNrso
— Pop Crave (@PopCrave) September 22, 2023
After these videos what is your opinion on such strategies by brands? Let us know your views in the comment section.