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    Why Brands Need To Optimise For AI Discovery, Not Just Search

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    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

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    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

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    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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Netflix Q2 Revenue Rises 16% To $11.08 Bn; Net Profit Jumps 46% As APAC Drives Growth

India plays a key role in Netflix’s Q2 FY26 performance as APAC drives 40% of global net additions; ad-supported tier gains traction.

MM Desk by MM Desk
July 18, 2025
in Media
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Netflix Q2 Revenue Rises 16% To $11.08 Bn; Net Profit Jumps 46% As APAC Drives Growth

Netflix has reported solid financial and subscriber growth for the second quarter of FY26, with revenue climbing to $11.08 billion, up 16% year-over-year, and net profit rising to $3.13 billion, compared to $1.49 billion in Q2 FY25.

Net profit surged 46% compared to the same quarter last year, driven by improved margins and growing traction in ad-supported plans.

The company added 8 million paid subscribers globally during the quarter, bringing its total subscriber base to 277.65 million.

A major contributor to this growth was the Asia-Pacific (APAC) region, which added over 3.6 million new members, accounting for more than 40% of global net additions. Netflix noted that its business in India has more than doubled over the past two years, driven by localised pricing, strong regional content, and strategic partnerships.

In markets where its ad-supported plan is available, around 40% of new sign-ups opted for the lower-priced, ad-backed tier, showing positive momentum for its ad business. The company is also continuing to invest in product upgrades and is preparing for a bigger push into live content, with major programming lined up in 2025.

Despite growing competition in the streaming space, Netflix’s Q2 FY26 performance highlights strong momentum in both financial and user growth, with APAC clearly emerging as a key engine of expansion.

Greg Peters, Co-CEO, said, “We’re seeing healthy engagement across regions, and our APAC performance stands out, especially in India where our growth strategy is clearly paying off.”

Ted Sarandos, Co-CEO, added, “We’re investing in more local stories and creators that resonate globally. Our commitment to storytelling remains at the core of our growth.”

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