NeoLiv has elevated Chandan Kar, Founding Member and Partner, to Chief Marketing Officer (CMO). This strategic elevation marks a significant step in NeoLiv’s growth journey as it prepares to scale its presence across India’s most dynamic real estate markets.
In his new role, Chandan Kar will oversee a broad portfolio of strategic functions, including Brand, Marketing, Corporate Communications, Public Relations, AI-led initiatives, Revenue, and Customer Centricity. His mandate will focus on aligning brand strategy with business outcomes, strengthening market positioning, and driving integrated growth across the organization.
Under his leadership, NeoLiv will further strengthen its focus on leveraging artificial intelligence to enhance marketing effectiveness, optimize customer journeys, and unlock new revenue streams. He will also lead efforts to build a cohesive brand narrative, deepen stakeholder engagement, and deliver integrated communication strategies tailored to modern homebuyers and investors.
Commenting on his elevation, Chandan Kar said: “This transition presents an opportunity to build a future-ready organization that blends innovation with customer-centric design and execution. Our focus will remain on creating differentiated brand experiences while driving sustainable and scalable growth.”
Mohit Malhotra, Founder of NeoLiv, said “Chandan has been instrumental in shaping NeoLiv’s strategic direction from inception. His elevation to CMO reflects both his exceptional leadership capabilities and our confidence in his vision for building a differentiated, customer-first brand. As we scale our platform and deepen our market presence, Chandan’s strategic acumen and innovative thinking will be invaluable in driving our next chapter of growth.”
