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    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

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    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

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Mythik Appoints Jio Games’ Former Head Sidharth Kedia As Chief Operating Officer

With over a decade of leadership at Jio Games, Viacom18, and Nodwin Gaming, Sidharth Kedia has been appointed at Mythik as Chief Operating Officer to lead operations and strategic finance.

MM Desk by MM Desk
August 20, 2025
in Marketing, People Spotting
A A
Mythik Appoints Jio Games’ Former Head Sidharth Kedia As Chief Operating Officer Mythik, Sidharth Kedia, Jason Kothari, Chief Operating Officer, Jio Games, Viacom18, Nodwin Gaming, media and entertainment, gaming industry, strategic finance

Mythik has appointed Sidharth Kedia as Chief Operating Officer. In this role, he will oversee operations and strategic finance. Kedia brings experience across media, entertainment, and gaming, who was Head of Jio Games, served as Chief Strategy Officer at Viacom18, and as CEO of Nodwin Gaming.

Kedia has experience building and scaling businesses in media, entertainment, and gaming.

Mythik’s Founder & CEO, Jason Kothari said about the appointment, “Sid’s experience in media,entertainment and gaming is a rare combination of variety and depth across all key aspects of creating an innovative business in the space. Sid is also a disruptive strategic thinker which makes him a particularly suitable leader for helping build Mythik, where we are pushing the boundaries of established business models and technology to bring Eastern mythology to global audiences for the first-time.”

Mythik’s COO, Sidharth Kedia, added, “Jason’s ambitious vision for Mythik aligns with how I’ve always imagined our own mythological universe’s potential from both a creative and business standpoint. Since childhood, I’ve been captivated by these stories my grandparents told me and as a huge Marvel fan, I’ve often wondered why our superheroes never got the global spotlight they deserve. We plan to change that at Mythik.”

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