| 2 minutes read

2 minutes read

Mountain Dew Salutes India’s Fighting Spirit With #JeetengePhirSe Anthem

| Published on August 13, 2020

Mountain Dew has always maintained its image as a brand that encourages everyone to go beyond their fears with courage and never give up irrespective of how many obstacles we face. Continuing with the “Darr Ke Aage Jeet Hai” philosophy for this Independence Day, the brand has launched a new song reimagining the iconic “Ye Desh Hai Veer Jawaano Ka” in the voice of legendary singer Sukhwinder Singh.

The song features India’s historic moments celebrating the achievements of real-life heroes like Kapil Dev, Priyanka Chopra, A.R. Rehman among many more. Not only this, it also showcases the work of frontline workers including doctors, police officers, social workers who are giving their all in the fight against COVID-19.

In the end, the song celebrates India’s fighting spirit and gives us a hope that life will be back to normal if we all stay strong. All in all, it inspires us to be brave against all odds and say hum #JeetengePhirSe. Getting goosebumps after reading this? You can watch the complete song below:

This new song is a perfect blend of celebrating India’s achievements, inspiring the viewers and giving hope about the future while capturing the true spirit of the brand. It is a perfect match for Independence day and can become an anthem that will stay for long with the audience.

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