Miraggio, one of India’s fastest growing fashion accessories brands, appointed Inderpreet Singh Gaba as its Vice President, Brand and Marketing. In this strategic leadership role, he will be responsible for leading the brand’s marketing function with a focus on strategic storytelling, purpose-driven communication, and driving brand visibility across platforms.
He brings with him more than 14 years of diverse experience across the fashion, retail, and lifestyle sectors. He has worked with leading brands such as Birkenstock, Luxottica (Ray-Ban, Vogue Eyewear), Aditya Birla Retail, and Future Group.
In his most recent role, Inderpreet served as the Head of Marketing at Birkenstock India, where he played a pivotal role in establishing the brand’s acceptance and reinforcing its premium positioning in the open-footwear segment, within a market largely driven by sneakers. Under his leadership, the brand shaped up its premium tone of voice in India, strengthened retail visibility, built a large community online and scaled digital outreach while staying true to its global brand values.
Throughout his career, Inderpreet has demonstrated an unwavering commitment to building consumer-centric, insight-led brand narratives that resonate deeply, both emotionally and culturally. He brings with him a strong legacy of crafting culture-first storytelling that drives meaningful brand engagement, the brand stated.
A forward-thinking marketer, Inderpeet’s approach is rooted in a deep understanding of evolving consumer behaviors, fashion trends, and digital ecosystems. Over the years, he has successfully led cross-functional teams to launch breakthrough campaigns, reposition legacy brands, and drive sustained engagement through purposeful brand-building initiatives, the statement added.
Commenting on his appointment, Inderpeet Singh Gaba, VP, Brand and Marketing, Miraggio said, “Miraggio is more than a brand- it’s a mindset. A powerful form of self-expression rooted in confidence, individuality, and purpose. I’m excited to join the team and shape a bold, culture-first narrative that positions Miraggio as a leading force in the fashion accessories space. The brand has already built strong equity among new-age consumers, and I look forward to working closely with the team to take this connection to the next level with innovation, culture, and creativity at the core.”
Speaking on the announcement, Mohit Jain, Founder and CEO, Miraggio, added, “We’re thrilled to have Inderpreet on board at such a pivotal point in our growth journey. His ability to craft meaningful consumer narratives, paired with his robust experience across iconic lifestyle brands, makes him the perfect addition to our leadership team. With Inderpreet’s leadership and knowledge, we’re confident he will play a critical role in defining the next chapter and help us achieve strategic growth for our brand.”
