MiniKlub has named Shahid Kapoor and Mira Rajput Kapoor as its brand ambassadors. This partnership is expected to create an impact on the parenting industry in India, offering consumers a wide range of high-quality products designed for joyful and easy parenting.
As per the company, at the heart of MiniKlub’s brand ethos is the commitment to “Happy Parenting”, which emphasises the importance of creating a positive and stress-free parenting journey. The couple being parents themselves, align with the values of joyful and effortless parenting that the company aims to promote.
Commenting on his association, Shahid Kapoor said, “As parents, Mira and I always strive to provide the best for our kids, whether it’s about their health, education, or even the products we choose for them. Miniklub shares our vision of offering everything needed for modern parenting, and we are delighted to represent a brand that cares deeply for both kids and the planet.”
To this, Mira Rajput Kapoor said, “I’ve been closely following Miniklub’s journey, especially in the post-pandemic era, and I’m truly impressed by their commitment to quality and the intricate details in each of their products. Partnering with them felt like a natural choice, as I strongly resonate with the work they’re doing. I’m excited to help further Miniklub’s mission of happy parenting, ensuring that essential baby products are accessible to families all over the country.”
At the announcement, Anjana Pasi, Director, MiniKlub, said, “We are thrilled to welcome Shahid and Mira to the Miniklub family. Their values of happy parenting and commitment to providing the best for their children resonate deeply with our brand ethos. With Shahid and Mira on board, Miniklub aims to connect with parents across India who seek high-quality products that make parenting more easy. They are exemplary parents who reflect the spirit of today’s families. Their influence and authenticity make them the perfect choice for Miniklub as we continue to lead in the kids’ market, offering premium products that cater to all parenting needs.”
