Metro Brands has appointed retail industry veteran Manoj Juneja as Chief Business Officer – Sports Division, strengthening its leadership team as it looks to accelerate growth across its sports and athleisure portfolio.
Juneja brings more than 27 years of experience spanning retail, footwear, fashion and consumer businesses. In his new role, he will lead Metro Brands’ sports portfolio, which includes FILA, New Era, Foot Locker and MetroActiv, focusing on business expansion, brand partnerships and consumer experience enhancement.
He joins the company from Crocs India Marketing, where he served as Chief Executive Officer and led the growth of both Crocs and Hey Dude through brand-led strategies and expanded direct-to-consumer capabilities.
Prior to Crocs, Juneja was Chief Operating Officer for Reebok India at Aditya Birla Fashion and Retail, where he spearheaded the brand’s relaunch in the country. Over the course of his career, he has also held leadership roles at Adidas India, Timex Group India, LG Electronics and MIRC Electronics, driving business growth, digital transformation and operational excellence.
With the appointment, Metro Brands aims to further strengthen its presence in the fast-growing sports and athleisure segment through integrated retail and omni-channel strategies.
Commenting on the appointment, Nissan Joseph, CEO, Metro Brands, said, “The sports and athleisure segment in India is witnessing strong momentum, fuelled by evolving lifestyles and a growing preference for versatile, comfort-led products. As we continue to deepen our presence in this category, we are pleased to welcome Manoj to Metro Brands. His extensive experience and deep understanding of the sports and retail landscape will be invaluable as we continue to strengthen our portfolio.”
Speaking about his new role, Manoj Juneja, Chief Business Officer – Sports Division, Metro Brands, said, “I am excited to join Metro Brands Ltd. and take on this role at a pivotal time for the category. Metro Brands has established a strong presence in this space, and I look forward to working with the team to unlock new avenues for growth across the portfolio, enhance retail experiences and expand the business.”
