Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    6 Trends That Will Shape Marketing In 2026

    6 Trends That Will Shape Marketing In 2026

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    unBoxed 2025: Simplifying Advertising Through Innovation

    unBoxed 2025: Simplifying Advertising Through Innovation

    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    6 Trends That Will Shape Marketing In 2026

    6 Trends That Will Shape Marketing In 2026

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    unBoxed 2025: Simplifying Advertising Through Innovation

    unBoxed 2025: Simplifying Advertising Through Innovation

    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

No Result
View All Result
Marketing Mind
No Result
View All Result
Home What’s Buzzing

Meet Jaswantiben Jamnadas Popat The Padmashri Awardee & Woman Behind Lijjat Papad

Rinie Wilson by Rinie Wilson
November 15, 2021
in What’s Buzzing
A A

Recently, the highest honor given by the Indian Government was given to some of the most deserving candidates. This recognition is given for their hard work and paramount achievements in the field of social work.

For 2021, President Ram Nath Kovind has approved the conferment of 119 Padma Awards, including 1 duo case in which case the award is counted as one.

There have been various names from different fields who did exceptionally well. However, we are here to tell you about that one person who is worth all the appreciation.

Jaswantiben Jamnadas Popat was felicitated by the President for her distinguished work in the Trade and Industry category. The 90-year-old Popat is the co-founder of Shri Mahila Griha Udyog Lijjat Papad, a women’s cooperative involved in the manufacturing of various fast-moving consumer goods.

The picture of the President handing over the prestigious award was shared through the official handle of the President himself.

President Kovind presents Padma Shri to Smt. Jaswantiben Jamnadas Popat for Trade and Industry. She is one of the founders of Shri Mahila Griha Udyog Lijjat Papad, a women’s worker cooperative involved in the manufacturing of various fast-moving consumer goods. pic.twitter.com/tfdK7Et0ax

— President of India (@rashtrapatibhvn) November 9, 2021

The Begining of Lijjat Pappad

Jaswantiben started the small enterprise in 1959, along with six of her friends. They met on a terrace in Girgaum, Maharashtra, and started making papads, after borrowing a sum of ₹80 from a social worker, Chhaganlal Karamshi Parekh.

The women had no knowledge of how to run a business. However, they had what was needed the most, the talent and dedication to start a business altogether.

Growth & Development

The brand has grown to be one of the most popular pappad brands in India, Lijjat Papad. Not just in India, the brand has become a popular name in the international market as well and has today grown to be a ₹1,600 crore business with 81 branches and employs over 45,000 women across the country.

To ensure the job security of all the people that work in the company, it has not adopted any machinery to replace the staff. The pappads are still rolled out by hand just like old days.

Over the years, the company has forayed amongst many different sectors like masalas, atta, and even detergent.

To put an extra feather on the company’s cap of achievements, Every woman that joins Lijjat is called a Lijjat Ben (Sister) and is given an equal share in the profits.

Related Posts

Brands Have Taken To The Skies This Makar Sankranti With Kites, Cravings & Clever Wordplay
Feature

Brands Have Taken To The Skies This Makar Sankranti With Kites, Cravings & Clever Wordplay

by MM Desk
January 15, 2026

Makar Sankranti has once again proven to be a favourite playground for brands on social media, with timelines filling up...

AI Must Expand Creativity While Preserving Trust: MIB Additional Secy Prabhat At FICCI Pre-Summit
What’s Buzzing

AI Must Expand Creativity While Preserving Trust: MIB Additional Secy Prabhat At FICCI Pre-Summit

by MM Desk
January 14, 2026

The role of artificial intelligence in India’s creative industries has been examined at a pre-summit seminar held in New Delhi...

Latest

Coach Appoints Arjoon Bose As VP Marketing, EMEA & India

Coach Appoints Arjoon Bose As VP Marketing, EMEA & India

January 15, 2026
Paramount Appoints Dennis K. Cinelli As Chief Financial Officer

Paramount Appoints Dennis K. Cinelli As Chief Financial Officer

January 15, 2026
Vidushi Goyal Explains Why Repeat Purchase & Brand Consideration Will Fuel Swiss Beauty’s 25–30% Growth In 2026

Vidushi Goyal Explains Why Repeat Purchase & Brand Consideration Will Fuel Swiss Beauty’s 25–30% Growth In 2026

January 15, 2026
Solitario Partners Warner Bros. Discovery To Launch Tom & Jerry & DC Universe Diamond Jewellery In India

Solitario Partners Warner Bros. Discovery To Launch Tom & Jerry & DC Universe Diamond Jewellery In India

January 15, 2026
Kunik Patel Joins Branch As Director & Head Of Sales- APAC

Kunik Patel Joins Branch As Director & Head Of Sales- APAC

January 15, 2026
Neural Arc’s Helium AI Appoints Sheetal Patole As Co-Founder

Neural Arc’s Helium AI Appoints Sheetal Patole As Co-Founder

January 15, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.