Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

No Result
View All Result
Marketing Mind
No Result
View All Result
Home What’s Buzzing

Meet Jaswantiben Jamnadas Popat The Padmashri Awardee & Woman Behind Lijjat Papad

Rinie Wilson by Rinie Wilson
November 15, 2021
in What’s Buzzing
A A

Recently, the highest honor given by the Indian Government was given to some of the most deserving candidates. This recognition is given for their hard work and paramount achievements in the field of social work.

For 2021, President Ram Nath Kovind has approved the conferment of 119 Padma Awards, including 1 duo case in which case the award is counted as one.

There have been various names from different fields who did exceptionally well. However, we are here to tell you about that one person who is worth all the appreciation.

Jaswantiben Jamnadas Popat was felicitated by the President for her distinguished work in the Trade and Industry category. The 90-year-old Popat is the co-founder of Shri Mahila Griha Udyog Lijjat Papad, a women’s cooperative involved in the manufacturing of various fast-moving consumer goods.

The picture of the President handing over the prestigious award was shared through the official handle of the President himself.

President Kovind presents Padma Shri to Smt. Jaswantiben Jamnadas Popat for Trade and Industry. She is one of the founders of Shri Mahila Griha Udyog Lijjat Papad, a women’s worker cooperative involved in the manufacturing of various fast-moving consumer goods. pic.twitter.com/tfdK7Et0ax

— President of India (@rashtrapatibhvn) November 9, 2021

The Begining of Lijjat Pappad

Jaswantiben started the small enterprise in 1959, along with six of her friends. They met on a terrace in Girgaum, Maharashtra, and started making papads, after borrowing a sum of ₹80 from a social worker, Chhaganlal Karamshi Parekh.

The women had no knowledge of how to run a business. However, they had what was needed the most, the talent and dedication to start a business altogether.

Growth & Development

The brand has grown to be one of the most popular pappad brands in India, Lijjat Papad. Not just in India, the brand has become a popular name in the international market as well and has today grown to be a ₹1,600 crore business with 81 branches and employs over 45,000 women across the country.

To ensure the job security of all the people that work in the company, it has not adopted any machinery to replace the staff. The pappads are still rolled out by hand just like old days.

Over the years, the company has forayed amongst many different sectors like masalas, atta, and even detergent.

To put an extra feather on the company’s cap of achievements, Every woman that joins Lijjat is called a Lijjat Ben (Sister) and is given an equal share in the profits.

Related Posts

Samay Raina & Netflix Fuel Buzz Around India's Got Latent 2 Launch
What’s Buzzing

Samay Raina & Netflix Fuel Buzz Around India’s Got Latent 2 Launch

by MM Desk
June 17, 2026

Fresh speculation around India's Got Latent is taking over social media after Samay Raina posted a cryptic Instagram poll asking...

Telegram CEO Pavel Durov Responds To India's Temporary Ban Ahead Of NEET Re-Test
What’s Buzzing

Telegram CEO Pavel Durov Responds To India’s Temporary Ban Ahead Of NEET Re-Test

by MM Desk
June 17, 2026

Telegram founder and CEO Pavel Durov has criticised the Indian government's temporary restriction on the messaging platform ahead of the...

Latest

The Titan Ad That Turned A Simple Goodbye Into A Lasting Memory

The Titan Ad That Turned A Simple Goodbye Into A Lasting Memory

June 26, 2026
From Curiosity To Conversion: This Week's Best Brand Campaigns

From Curiosity To Conversion: This Week’s Best Brand Campaigns

June 26, 2026
Bvlgari Picks Shahid Kapoor As Friend Of The House, Marks First Male Fragrance Partnership In India

Bvlgari Picks Shahid Kapoor As Friend Of The House For Fragrances, Marks First Male Partnership In India

June 26, 2026
Bisleri Joins HSBC Rugby Premier League As Official Hydration Partner In A Three-Year Deal

Bisleri Joins HSBC Rugby Premier League As Official Hydration Partner In A Three-Year Deal

June 26, 2026
Level SuperMind Becomes Swa:aha As Ranveer Allahbadia & Harshil Karia Expand Wellness Vision

Level SuperMind Becomes Swa:aha As Ranveer Allahbadia & Harshil Karia Expand Wellness Vision

June 26, 2026
boAt's New Campaign Tackles Open-Ear Audio Myths With Sonam Bajwa & Ambrish Verma

boAt’s New Campaign Tackles Open-Ear Audio Myths With Sonam Bajwa & Ambrish Verma

June 26, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.