Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    Campaigns Don't Build Brands, Customers Do

    Campaigns Don’t Build Brands, Customers Do

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    Campaigns Don't Build Brands, Customers Do

    Campaigns Don’t Build Brands, Customers Do

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

No Result
View All Result
Marketing Mind
No Result
View All Result
Home What’s Buzzing

Meet Jaswantiben Jamnadas Popat The Padmashri Awardee & Woman Behind Lijjat Papad

Rinie Wilson by Rinie Wilson
November 15, 2021
in What’s Buzzing
A A

Recently, the highest honor given by the Indian Government was given to some of the most deserving candidates. This recognition is given for their hard work and paramount achievements in the field of social work.

For 2021, President Ram Nath Kovind has approved the conferment of 119 Padma Awards, including 1 duo case in which case the award is counted as one.

There have been various names from different fields who did exceptionally well. However, we are here to tell you about that one person who is worth all the appreciation.

Jaswantiben Jamnadas Popat was felicitated by the President for her distinguished work in the Trade and Industry category. The 90-year-old Popat is the co-founder of Shri Mahila Griha Udyog Lijjat Papad, a women’s cooperative involved in the manufacturing of various fast-moving consumer goods.

The picture of the President handing over the prestigious award was shared through the official handle of the President himself.

President Kovind presents Padma Shri to Smt. Jaswantiben Jamnadas Popat for Trade and Industry. She is one of the founders of Shri Mahila Griha Udyog Lijjat Papad, a women’s worker cooperative involved in the manufacturing of various fast-moving consumer goods. pic.twitter.com/tfdK7Et0ax

— President of India (@rashtrapatibhvn) November 9, 2021

The Begining of Lijjat Pappad

Jaswantiben started the small enterprise in 1959, along with six of her friends. They met on a terrace in Girgaum, Maharashtra, and started making papads, after borrowing a sum of ₹80 from a social worker, Chhaganlal Karamshi Parekh.

The women had no knowledge of how to run a business. However, they had what was needed the most, the talent and dedication to start a business altogether.

Growth & Development

The brand has grown to be one of the most popular pappad brands in India, Lijjat Papad. Not just in India, the brand has become a popular name in the international market as well and has today grown to be a ₹1,600 crore business with 81 branches and employs over 45,000 women across the country.

To ensure the job security of all the people that work in the company, it has not adopted any machinery to replace the staff. The pappads are still rolled out by hand just like old days.

Over the years, the company has forayed amongst many different sectors like masalas, atta, and even detergent.

To put an extra feather on the company’s cap of achievements, Every woman that joins Lijjat is called a Lijjat Ben (Sister) and is given an equal share in the profits.

Related Posts

On Katrina Kaif's 43rd Birthday, A Look At Her Biggest Brand Endorsements
Feature

On Katrina Kaif’s 43rd Birthday, A Look At Her Biggest Brand Endorsements

by MM Desk
July 16, 2026

For over two decades, Katrina Kaif has remained one of Bollywood's most bankable stars, not just at the box office,...

What @idfcfirststories Says About the Future of Brand Communication
What’s Buzzing

What @idfcfirststories Says About the Future of Brand Communication

by MM Desk
July 8, 2026

In this smartphone age, brands today aren't just competing for attention, they're competing for connection. With the increase in consumption...

Latest

When A Bubble Became India's Biggest Love Messenger: The Story Behind Closeup's Iconic 'Paas Aao Na' Ad

When A Bubble Became India’s Biggest Love Messenger: The Story Behind Closeup’s Iconic ‘Paas Aao Na’ Ad

July 17, 2026
Bhaven Bhatt Joins Reliance Industries As President – Corporate Affairs

Bhaven Bhatt Joins Reliance Industries As President – Corporate Affairs

July 17, 2026
The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

July 17, 2026
Britannia Little Hearts Brings The Korean Heart To Life Through AR-Enabled Print Campaign

Britannia Little Hearts Brings The Korean Heart To Life Through AR-Enabled Print Campaign

July 17, 2026
Delhi HC Calls For Media Regulation Law Amid Rise Of 'Mobile Phone Journalists'

Delhi HC Calls For Media Regulation Law Amid Rise Of ‘Mobile Phone Journalists’

July 17, 2026
Weekly Campaign Wrap: Celebrities, Culture & Consumer Connect

Weekly Campaign Wrap: Celebrities, Culture & Consumer Connect

July 17, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 All rights reserved. Digi Giant LLP

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More

© 2026 All rights reserved. Digi Giant LLP

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.