MasterChow has rolled out a new campaign, “Khaana Banao Simple se Sexy,” to promote its Chilli Oil range as a regular part of everyday cooking. The campaign includes a Blinkit homepage takeover, outdoor billboards in Delhi-NCR, and a reel featuring chef Ranveer Brar.
The Blinkit partnership is aimed at driving impulse purchases by placing the product front and centre while users shop for daily items. The app presence is backed by physical ads across busy intersections in Delhi-NCR to boost visibility among regular commuters.
On the content side, MasterChow released a reel on Instagram with Ranveer Brar. The chef highlights how the oil can be used with simple, everyday meals, like Maggi, rotis, or salads, and points to the Blinkit takeover for quick access.
The brand is known for its content-led approach on social media and plans to follow this campaign with more digital content, short videos, and collaborations to keep interest going and reach new users.
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“Chilli oil is no longer a niche condiment. For us, it represents a movement making everyday meals exciting without complexity. Whether it’s your midnight Maggi, a leftover roti wrap, or a salad, a drizzle of our chilli oil turns it instantly delicious. This campaign is about celebrating that transformation, making simple food sexy. We’ve seen phenomenal organic love for our chilli oil, people are putting it on everything. This campaign is designed to fuel that behavior and educate more audiences about its versatility. It’s not just for noodles, it’s for everything,” said Vidur Kataria, Co-founder of MasterChow.
“We’ve always leaned on organic-style storytelling and thumb-stopping content. This campaign is no different. Our community engages deeply with the brand on social, and we’ve seen that translate into strong recall and repeat purchases,” Kataria added.
