MARS Cosmetics has appointed Anmol Sahai Mathur as Vice President of Marketing. He will focus on building the brand’s identity, expanding its digital presence, and creating marketing campaigns that connect with consumers.
Mathur has extensive experience in digital marketing, brand building, and content creator partnerships. With over a decade of experience across industries, he brings a blend of digital fluency, brand storytelling, and insight into how today’s consumers think, behave, and engage. Having worked with MARS Cosmetics previously laid a foundation in the brand’s core values: affordable, innovative, and high-quality products.
In his career, he has led marketing and content teams at platforms like Triller and Eloelo. Most recently, he was Digital Marketing Lead at the Open Network for Digital Commerce (ONDC), where he worked on social media, influencer marketing, content strategy, and digital branding. He has also managed cross-functional teams, set targets, and used data-driven storytelling, bringing a mix of agility, creativity, and structure.
In this role, Anmol will work on strengthening MARS’s brand identity, building its digital presence, and creating marketing campaigns that connect with consumers. The focus will be on building relationships through storytelling, campaigns with emotional connect, and inclusive communication aligned with the brand’s ‘Makeup for Everyone’ vision.
Anmol Sahai Mathur, Vice President Marketing, MARS Cosmetics, stated, “I’m honored to take on this role at MARS as it expands its footprint and redefines beauty standards in India. The brand has always differentiated itself by being bold and open in its beauty philosophy. I look forward to building impactful campaigns that reflect the spirit of our consumers and further strengthen our position as a go-to beauty brand across diverse markets.”
Rishabh Sethia, Business Administrator, MARS Cosmetics, said, “We are excited to bring back Anmol Sahai Mathur to the MARS family. With his deep understanding of our brand and strong expertise in digital marketing, Anmol is perfect to lead our next phase of growth. We feel that his leadership will play a key role in expanding our reach and forming even stronger bonds with our customers nationwide.”
