Prime video is all set to bring the third season of the much-awaited sports drama series ‘Inside Edge’, from Excel Entertainment. Created by Karan Anshuman and directed by Kanishk Varma, the drama has a stellar cast including the likes of Aamir Bashir, Richa Chaddha, Vivek Oberoi, Sapna Pabbi, Angad Bedi, Tanuj Virwani and Sayani Gupta. The show has managed to acquire a massive fan following and to bring it to their viewers, the marketing strategy has been a theme-based one. Lets take a look at it.
Announcement
With the pandemic and subsequent lockdown, the series was thought to be scrapped. But much to the viewers’ relief the show was announced as soon as it was possible by the makers. The ‘Coming Soon’ posters were released on all media. After dismissing rumours of the show being scrapped, the release date was announced.
Teasers
The previous seasons garnered good response and leveraging its popularity the drama makers created buzz with teasers of the series using memes and other popular trends.
The Trailer
After teasers, the trailer was launched. Also, this time, buzz was created around the trailer by utilising influencer reviews and reaction to the trailer videos.
Collaborations
For the last season the makers collaborated with iconic cricketers to up their marketing strategy. And this time, the same was done. One can see Ravi Shastri completely supporting Tanuj Virwani’s character being appointed as Captain in the third season.
Character Introductions
To refresh memories and also introduce new characters, the makers launched introduction and re-introduction videos, with a distinct tagline for each character.
Recap Posts
In a bid to revive and refresh old characters from the series, and keep their memories fresh about them, the makers released recap posts. Also, while launching announcement posts in June-July 2021, Instagram stories of RECAP-Rivalry, energy, Cricket, Aggression and Power were released on insideedgeamazon, their dedicated twitter handle
Dialogue excerpts from Season 3
To build hype around season three of the series, small excerpts of dialogues from the upcoming season were launched, combined with countdown posts.
Meme Marketing
The makers used memes as a part of their marketing for the show.
Hello Monday, can we get clarity on what you need? #AamirBashir @PrimeVideoIN @krnx @kanishk_v @ritesh_sid @J10Kassim @FarOutAkhtar @InsideEdgeAMZN #InsideEdge3 #ExcelMovies pic.twitter.com/ESLpc6cMAX
— Excel Entertainment (@excelmovies) November 29, 2021
In totality, the makers used various methods in a thematic approach for its marketing strategy, and managed to create the right noise for the show.
