MakeMyTrip, an online travel company, has launched a new campaign that humorously addresses real travel challenges. This three-film campaign focuses on the brand’s accommodation offerings- International Hotels, Homestays and Villas, and Domestic Hotels.
Through relatable insights, it captures common consumer pain points, transforming everyday travel frustrations into memorable scenarios. Featuring Bollywood actors Alia Bhatt and Ranveer Singh, the campaign highlights MakeMyTrip’s solutions, making it easier for travellers to find the perfect accommodations- both internationally and domestically.
The first film unfolds inside a hotel in an international city where Bhatt and Singh, trying to locate something “wheatish”, illustrate the frustration of not finding familiar food while abroad. This film highlights MakeMyTrip’s “Loved by Indians” filter, which helps travellers find hotels offering Indian cuisine and other preferences, easing the search for a comforting experience in new destinations.
In the second film, the focus shifts to travellers who often sacrifice keepsakes and experiences after overspending on accommodations. The actors humorously repurpose hotel amenities as gifts, from bath products to shower caps. This film reinforces MakeMyTrip’s commitment to affordability, with attractive deals, ensuring travellers can save more while enjoying quality stays.
The final film brings attention to MakeMyTrip’s diverse villa options. Here, guest Bhatt anticipates a fully serviced villa, only to find her host Singh expecting her to manage things herself- an amusing take on the importance of understanding what each stay offers. This film highlights MakeMyTrip’s range of serviced villas, from budget to luxury, where travellers can select accommodations tailored to their exact needs.
The campaign is live across all touchpoints- TV, digital, and social. In addition, MakeMyTrip is also a ground sponsor for the ongoing India-South Africa T20 series. Directed by Early Man Film’s Abhinav Pratiman, these films have been written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, and Deep Joshi of Moonshot creative agency.
Watch the ‘International’ film here:
Watch the ‘Domestic Hotels’ film here:
Watch the Villas film here:
Speaking about the campaign, Raj Rishi Singh, Chief Marketing Officer (CMO) and Chief Business Officer (CBO)- Corporate, MakeMyTrip, said, “Our latest campaign is rooted in the real challenges travellers face. From finding the right amenities to making smart budget decisions, we want our travellers to experience ease and delight with every stay choice. Alia and Ranveer bring a dose of humour to each unique scenario, delivering a message that resonates deeply with every type of traveller.”
