Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    6 Trends That Will Shape Marketing In 2026

    6 Trends That Will Shape Marketing In 2026

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    unBoxed 2025: Simplifying Advertising Through Innovation

    unBoxed 2025: Simplifying Advertising Through Innovation

    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    6 Trends That Will Shape Marketing In 2026

    6 Trends That Will Shape Marketing In 2026

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    unBoxed 2025: Simplifying Advertising Through Innovation

    unBoxed 2025: Simplifying Advertising Through Innovation

    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

No Result
View All Result
Marketing Mind
No Result
View All Result
Home What’s Buzzing

Mahindra FURIO Launched, With A Guarantee Of Higher Profits!

Aditi Malhotra by Aditi Malhotra
January 30, 2019
in What’s Buzzing
A A

Mahindra Truck and Bus officially launched the new Furio range of intermediate commercial vehicles (ICVs) in India, yesterday. A webcast covering the event is also available on Mahindra’s website and gives in-depth knowledge about the newly launched truck.  The new truck range was actually unveiled in India last year in July 2018, and yesterday the company has officially commenced with its sale in the Indian market. Priced at ₹17.45 lakh for the Furio 12 tonne and ₹18.10 Lakh for the Furio 14 tonne, the new Mahindra Furio range has been designed by Mahindra-owned Italian design house Pininfarina, and previously, the company had claimed that it has invested about ₹600 crore in the development of this new range of intermediate trucks.

The Journey

The truck has been a really ambitious project for Mahindra and its design and development started way back in 2014. 500 engineers and 180 suppliers were involved in developing this truck. The Furio range of trucks is manufactured in the Chakan plant near Pune and these trucks are positioned below the Blazo range from Mahindra.

Features

As per Mahindra, the trucks also offer safe, ergonomic, and comfortable cabins, which have been designed by Pininfarina.

The new Mahindra Furio trucks are powered by the company’s new MDI Tech diesel engine that churns out 138 bhp at 2400 rpm and 500 Nm of peak torque. The engine also comes with Mahindra’s FuelSmart technology to optimize fuel consumption and comes with multi-mode switches depending on the load conditions. Furthermore, the new engine has been designed to be lightweight, and have low friction in a bid to achieve higher fuel efficiency. Mahindra says the engine will offer high torque at low rpm leading to a higher performance in both inter-city and intra-city traffic conditions. Though this engine adheres to BS4 norms now, Mahindra says it will be upgraded according to BS6 requirements before the norms kick in.

Endurance

As per Mahindra, the Furio trucks have been tested for over 17-lakh km. From treacherous road conditions to city roads and highways, the trucks have been tested for both high and low-speed applications. More than 1000 such tests were carried out to ensure the durability and endurance of the trucks.

Comfort

The trucks are said to offer better comfort with modular sleeping berths for both the driver and co-driver and the 8-way air flow outlet keeps the cabin 5 degrees cooler. The trucks are also designed to make 60% less noise and 40% less vibrations. Mahindra is also offering 5 years or 5,00,000 km warranty and 5 years or 5,00,000 km AMC maintenance guarantee on the Furio range.

Related Posts

Are We Ready for What Grok Imagine Can Create?
Feature

Are We Ready for What Grok Imagine Can Create?

by Masaba Naqvi
January 9, 2026

There was a time, not very long ago, when artificial intelligence inspired awe more than anxiety. It corrected our grammar,...

Your Skepticism Is Valuable, But At The Right Time: Deepinder Goyal On 'Temple' Row
What’s Buzzing

Your Skepticism Is Valuable, But At The Right Time: Deepinder Goyal On ‘Temple’ Row

by MMDesk
January 9, 2026

When Deepinder Goyal appeared on Raj Shamani’s podcast wearing a sleek, gold-toned device on the temple of his face, the...

Latest

Campaigns That Clicked This Week: From Parenthood To Pop Culture

Campaigns That Clicked This Week: From Parenthood To Pop Culture

January 9, 2026
Are We Ready for What Grok Imagine Can Create?

Are We Ready for What Grok Imagine Can Create?

January 9, 2026
Sony Entertainment Television Secures 6 Sponsors For MasterChef India’s New Season

Sony Entertainment Television Secures 6 Sponsors For MasterChef India’s New Season

January 9, 2026
Haleon Appoints Kedar Lele As President, India Subcontinent

Haleon Appoints Kedar Lele As President, India Subcontinent

January 9, 2026
'Hum Dono Boyfriend-Girlfriend Hain Kya?': McDonald’s Ad That Redefined First Love

‘Hum Dono Boyfriend-Girlfriend Hain Kya?’: McDonald’s Ad That Redefined First Love

January 9, 2026
Your Skepticism Is Valuable, But At The Right Time: Deepinder Goyal On 'Temple' Row

Your Skepticism Is Valuable, But At The Right Time: Deepinder Goyal On ‘Temple’ Row

January 9, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.