Pidilite Ventures-backed D2C home décor startup MagicDecor has elevated Abhijeet Dash as its Chief Marketing Officer. The company has strengthened its marketing leadership as it continues to expand in the home décor segment across India.
Dash has brought over seven years of experience in scaling D2C brands with expertise in performance marketing and business growth. In his new role, he has taken charge of the company’s marketing strategy with a focus on brand building and customer growth.
The company has continued to expand its presence in the made-to-order wallpaper and interior design solutions category. It has also focused on increasing its reach across metro as well as Tier 2 and Tier 3 markets amid growing demand for personalised home décor solutions.
Abhijeet Dash, Chief Marketing Officer, MagicDecor, said, “MagicDecor is at an exciting inflection point and I am looking forward to building on this momentum. The focus will be on deepening our brand presence, reaching new markets and making design-led home décor more accessible to consumers across the country.”
Sidd Panda, Co-Founder and CEO, MagicDecor, said, “We are excited to have Abhijeet step into this expanded leadership role. His performance-first mindset and deep expertise in D2C growth make him the ideal person to lead MagicDecor’s marketing vision forward.”
