Myntra has appointed Madhurima Kumar as Director, Strategy. Kumar announced the new role via her LinkedIn, sharing that she joined the e-commerce platform in April 2026.
Kumar joins Myntra after a five-and-a-half-year stint at Razorpay, where she most recently served as Business Head, Ad Platform and Offers from February 2024 to April 2026. Prior to that, she held multiple strategy leadership roles at the fintech company, including Head of Corporate Strategy (December 2022–January 2024), Corporate Strategy Lead (December 2021–November 2022), and Consultant, Corporate Strategy (November 2020–November 2021).
Before joining Razorpay, Kumar worked as a Consultant at Bain & Company from June 2017 to October 2020. Earlier in her career, she was associated with Deutsche Bank and Keventer Agro.
