Lubi Industries has renewed its partnership with SunRisers Hyderabad as Principal Sponsor for the 2026 season of India’s T20 cricket league. As part of the association, Lubi Industries will roll out a marketing campaign featuring two digital films with SRH players, aimed at strengthening brand visibility and fan engagement during the tournament.
The campaign focuses on combining cricket-led entertainment with brand messaging, targeting audiences across regions in a cricket-heavy viewing season that spans nearly three months. The renewed partnership aligns with Lubi’s broader growth ambitions in domestic and international markets, while leveraging the popularity of the T20 league to build stronger consumer connect.
Link to the campaign:
“For a brand built on resilience, teamwork, and performance across six decades, partnering with SunRisers Hyderabad feels both natural and timely. SRH’s fiercely loyal fanbase and a playing style defined by all-round consistency and spirited competition mirror Lubi’s own values, reliability under pressure, precision in execution, and showing up when it matters most. Through this partnership, we bring the same high-performance promise we deliver in every pump to every fan who stands behind their team,” said Ronak Porecha – Director of Lubi Industries.
“We’re thrilled to welcome Lubi Industries into the SunRisers family. A brand with six decades of trust and performance is exactly the kind of partner that resonates with the values of our team. Together, we look forward to a season that brings real value to both sides of this partnership.” – said K. Shanmugam, CEO of Sunrisers Hyderabad.
