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    The Phygital Revolution: Merging Physical & Digital Retail

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LS Digital Launches AI Marketing Stack To Empower Brands; Says AI Is A ‘Default’ Not ‘Choice’

In a bid to empower Chief Marketing Officers with advanced AI capabilities for market leadership, one of India’s leading integrated Digital Business Transformation companies- LS Digital has now launched an AI Marketing Stack which seamlessly integrates AI into every marketing service.

MM Desk by MM Desk
January 21, 2025
in Advertising
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LS Digital Launches AI Marketing Stack To Empower Brands; Says AI Is A ‘Default’ Not ‘Choice’

Integrated Digital Business Transformation (DBT) company- LS Digital has now launched an AI Marketing Stack, a comprehensive offering that seamlessly integrates artificial intelligence into every marketing service, to AI enable its clients and Chief Marketing Officers.

With this transformative initiative, LS Digital positions AI as a default across all services, enabling marketers to access cutting-edge tools that deliver insights, optimise strategies, and lead in an AI-driven era.

Having said that, this bold step aims to eliminate barriers to AI adoption, empowering brands to embrace the tools and strategies needed to stay competitive in a fast-evolving market.

With a focus on Research at Scale, Generate at Scale, and Predictive at Scale, LS Digital’s AI Marketing Stack enables brands to:

  • Research AI: Generate deep, actionable insights into market dynamics, customer preferences, and emerging opportunities with unmatched speed and efficiency.
  • Generate AI: Generate content, campaign, and social engagements and optimise communication strategies for maximum effectiveness.
  • Predictive AI: Forecast trends, anticipate customer behaviour, benchmark ads and devise future-ready strategies to maintain a competitive edge.

This initiative comes in the wake of today’s rapidly transforming digital landscape wherein CMOs face immense pressure to integrate AI into their marketing operations. Recognising that AI is no longer an option but a necessity, LS Digital is responding to this need by being the first company to enable all its existing clients to embrace AI-driven solutions and by making AI capabilities a default offering.

To accelerate this initiative’s adoption, LS Digital is offering exclusive access to the Research AI component of its AI Marketing Stack free of cost to all existing clients for a limited period, allowing them to explore AI-driven insights, assess their transformative potential, and achieve measurable results—all without any financial barriers.

Additionally, the AI Marketing Stack reflects LS Digital’s commitment to innovation and leadership in marketing and by making AI a default capability, LS Digital ensures that brands can seamlessly adopt and integrate AI-driven solutions into their existing workflows and empowers marketers to:

  • Enhance customer engagement through hyper-personalised campaigns.
  • Optimise marketing investments with data-driven decision-making.
  • Predict market trends and proactively maintain a competitive edge.

Beyond technology, LS Digital also offers end-to-end support, including training and strategic guidance, to ensure clients maximise the value of AI tools and underlines the company’s vision to help brands transcend traditional marketing limitations and thrive in an AI-first world.

That said, as businesses increasingly recognise the transformative potential of AI, LS Digital is positioned as a catalyst for change. By combining advanced AI capabilities with its expertise in media, creative, data & insights, technology, UI/UX and CX / EX, LS Digital is enabling brands to embrace a future where AI is the default driver of marketing success.

Commenting on the launch of AI Marketing Stack and this initiative’s importance, Prasad Shejale, Founder and CEO, LS Digital, said, “AI is not just a tool; it is the foundation for future marketing success. By making our AI stack a default offering, we are removing the barriers to adoption and empowering brands to achieve unprecedented growth and innovation. This initiative is about ensuring that every marketer has the opportunity to explore and implement AI-driven solutions that make their brands unstoppable.”

To this, Venugopal Ganganna, Co-founder and CIO, LS Digital, added, “The marketing landscape is evolving rapidly, and those who integrate AI as a core component of their strategy will lead the way. Our AI Marketing Stack is designed to address every challenge CMOs face, from understanding complex consumer data to creating hyper-personalised campaigns at scale.” Speaking on partnership with Quilt, Venu further added, “Our partnership with Quilt has been instrumental in refining our AI capabilities. With their unparalleled expertise in AI culture analysis and market intelligence, we are building solutions that are transformative, accessible, and innovative, ensuring our clients remain ahead in an increasingly competitive market.”

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