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    Campaigns Don't Build Brands, Customers Do

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    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

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    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

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    Campaigns Don't Build Brands, Customers Do

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    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

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Former Disney+ Hotstar CEO Sajith Sivanandan Joins Jio Mobile Digital Services As President

Sajith Sivanandan, the former Chief Executive Officer (CEO) of Disney+ Hotstar, has taken on a new role as President of Jio Mobile Digital Services at Jio Platforms.

MM Desk by MM Desk
January 21, 2025
in Media, People Spotting
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Former Disney+ Hotstar CEO Sajith Sivanandan Joins Jio Mobile Digital Services As President

Sajith Sivanandan, previously associated with Disney+ Hotstar as Chief Executive Officer (CEO), has now joined Jio Platforms as President- Jio Mobile Digital Services.

Sivanandan was associated with Disney+ Hotstar for over two years. Before that, he worked with Google for 15 years, between October 2007 and September 2022.

At Google he transitioned through various roles, including Head of Sales- Travel, Automotive and Retail Verticals, South East Asia; Country Head, Google Malaysia; Managing Director- Malaysia, Vietnam, Philippines and New Emerging Markets; Managing Director and Business Head, Google Pay and Next Billion User Initiatives, India and Managing Director and Business Head, Google Pay and Next Billion User Initiatives, Asia Pacific.

Between October 2006 and October 2007, Sivanandan served as Director, Market Development and Consumer Insight at Affle UK. In the past, he was also associated with Star TV and The Gallup Organisation.

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