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    The Creator Economy Is Reaching A Critical Turning Point

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    Can Legacy Remain A Differentiator In Modern Marketing?

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    Why Global Pop Culture Is The New Local Marketing

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

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Linda Yaccarino Steps Down As X CEO After Two Years

Linda Yaccarino has stepped down as Chief Executive Officer of X after serving in the role for just over two years.

MM Desk by MM Desk
July 10, 2025
in Business, People Spotting
A A
Linda Yaccarino Steps Down As X CEO After Two Years

Linda Yaccarino has stepped down as Chief Executive Officer of X, the social media platform formerly known as Twitter. Her resignation comes a little over two years after she took on the role.

“After two incredible years, I’ve decided to step down as CEO of X. When @elonmusk and I first spoke of his vision for X, I knew it would be the opportunity of a lifetime to carry out the extraordinary mission of this company. I’m immensely grateful to him for entrusting me with the responsibility of protecting free speech, turning the company around, and transforming X into the Everything App. I’m incredibly proud of the X team – the historic business turn around we have accomplished together has been nothing short of remarkable”, she said in the X post.

Over a span of nearly 12 years at NBCUniversal Media, LLC, she held several key leadership roles in advertising and partnerships. From October 2020 to May 2023, she served as Chairman, Global Advertising and Partnerships. Prior to this, from September 2012 to October 2020, she was Chairman, Advertising & Client Partnerships. Her tenure began in November 2011 as President, Cable Entertainment & Digital Advertising Sales.

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