Kult, India’s new-age AI and personalisation platform, today announced the appointment of Parag Gupta as Chief Financial Officer. A distinguished Chartered Accountant and Business Transformation Leader with over 20 years of experience driving financial excellence and strategic growth across high-growth sectors.
Parag joins Kult at a pivotal moment as the company accelerates its growth trajectory and closes large inventory financing arrangements with banks and institutional lenders. His extensive experience scaling global operations and managing multi-hundred-million-dollar businesses will be instrumental in supporting Kult’s expansion plans.
Prior to joining Kult, Parag held senior financial leadership positions at several global organisations. He served as Group CFO for College Dekho and its group of companies. He directed financial operations and led market entry strategy for PayPal India, served as India CFO for AT&T where he executed strategic market expansion, and acted as Group CFO for Nimbuzz BVI, establishing financial controls across global operations. His career also includes managing large-scale offshore resources and multi-phase transitions of accounting and collections for international organisations including Washington Mutual Bank and Dell International Services.
Parag brings deep expertise in mergers and acquisitions, corporate development, investor relations, and business-transformation capabilities that align with Kult’s strategic priorities as it continues to scale operations following its recent $20 million Series A funding round.
Parag’s appointment is part of Kult’s strategic leadership expansion, joining other recent senior hires including Rishi as Chief Business Officer (formerly with Nykaa, Jabong, and Noon) and Ravish as Head of Marketing. This management team brings together e-commerce, beauty, and technology expertise as Kult expands through its technology-first platform.
“Parag’s experience with MNCs and startups is a unique combination,” said Karishma Singh, Founder and CEO of Kult E-Commerce. “MNC experience brings quality benchmarks and startup experience brings dynamism. Parag comes at a time when the company is closing large inventory financing with banks and institutional lenders. Thus having a CFO as a financial steward was the need of the hour.”
“The beauty category has immense potential. Even though there are large players, the market is still at a very nascent stage,” said Parag Gupta. “Kult’s approach through personalisation and AI will have a niche carved out for itself, and I am sure it will emerge as a market leader eventually. The team is young and their enthusiasm is commendable. I am very excited and looking forward to working as a team and taking Kult to new heights.”
