KRAFTON India, the maker of BATTLEGROUNDS MOBILE INDIA (BGMI), a battle-royale game, has roped in Bollywood actress Deepika Padukone in an exclusive one-year collaboration as the brand ambassador of BGMI.
As part of the same, Padukone will be featured as a playable character in BGMI, with two distinct character skins representing her style and persona.
As per the company, building on previous collaborations with Indian celebrities like Ranveer Singh, Hardik Pandya, and Mumbai Indians, KRAFTON India continues to push the boundaries of in-game entertainment. This partnership with Padukone is yet another milestone in the company’s commitment to bringing immersive gaming experiences tailored for Indian players.
With each new collaboration, game release, and title update, the company demonstrates its commitment to innovation and customisation. The partnership with Padukone is the latest testament to this approach, further solidifying BGMI’s position as a cultural icon, the company clarified.
On her appointment, Padukone, said, “It is a thrilling opportunity to embark on this new chapter with the BGMI family. Gaming has become a cultural phenomenon in India, and I’m excited to connect with the incredible energy of the gaming community. It’s an honour to be a part of something so dynamic and engaging. I look forward to seeing how my fans react to the in-game avatar and exclusive items!”
To this, Sean Hyunil Sohn, CEO, KRAFTON India, said, “We are excited to partner with Deepika Padukone, a Global Ambassador & Icon to create unforgettable moments for our players. This collaboration is an endeavour to push boundaries and deliver fresh experiences for BGMI fans. By bringing together the worlds of gaming and entertainment with the biggest star Deepika Padukone at its forefront, we aim to create a truly immersive and engaging world within BGMI.”
