Smart devices brand Qubo has announced that cricketer KL Rahul and actor Athiya Shetty have come on board as strategic investors.
Part of Hero Electronix, Qubo has been launched in 2019 and has built a portfolio across smart home and connected auto categories. Its offerings have included dashcams, AI-powered security cameras, smart door locks and video doorbells, designed to function within a connected ecosystem.
The company has shipped nearly 2 million devices and has expanded its presence among Indian consumers, focusing on integrated smart technology for homes and vehicles.
With this development, Qubo has aimed to strengthen its brand positioning among tech-savvy consumers and expand its reach by leveraging the visibility of the celebrity couple.
Nikhil Rajpal, Founder and CEO, Qubo said: “At Qubo, our vision has always been to make everyday life safer and smoother across all spaces – whether at home or on the road. We’ve delivered on that ambition by reimagining everyday objects – infusing them with cutting-edge technology including AI and enabling a seamlessly connected world for over a million Indian families. Rahul and Athiya are the perfect example of the modern young Indian family that values the power of technology – both in improving everyday life as well as solving larger issues. Their belief in Qubo’s mission and decision to join us as strategic investors is a strong endorsement of the path we are on.“
KL Rahul and Athiya Shetty said: “We have been using Qubo products for a while now and have experienced firsthand the magic they create working seamlessly together; in fact realizing their incredible value even more after becoming parents. Add to this, Qubo’s strong record of shipping out nearly 2 million devices in such a short span presents a strong indicator of the brand’s success in the market and also the massive opportunity ahead. For us, this partnership goes beyond business potential, it’s about contributing to a larger mission of making Indian homes and roads safer. We’re delighted to partner with the Qubo team for the next phase of even faster growth.”
Ujjwal Munjal, Vice Chairman, Hero Electronix said: “We have great admiration for Rahul and Athiya as accomplished professionals in their respective fields. Their modern outlook while staying rooted in Indian family values aligns well with Qubo’s commitment to innovation and trust. Incorporating the very best of modern technology, Qubo products deliver unparalleled peace of mind and convenience to an ever connected, upwardly mobile generation. With Rahul and Athiya, we want to bring these experiences to many more Indian homes
