Kinnect has won the creative mandate for Burger King India following a multi-agency pitch involving several agencies.
Under the mandate, Kinnect has partnered with Burger King India to manage brand strategy, creative communication, digital storytelling, and culture-led campaigns targeting Gen Z and millennial consumers in India.
Burger King India has continued to position itself through campaigns focused on internet culture, entertainment, and youth-centric communication within the QSR category. The partnership has aimed to strengthen the brand’s connect with younger consumers as it enters its next phase of growth.
The account win has further expanded Kinnect’s portfolio of brands in the culture and youth marketing space.
Kapil Grover, Group Chief Marketing and Digital Officer at Burger King, said, “In India, Burger King has established itself as a culturally relevant brand with a differentiated tone, driven by off-centre humour and a fresh perspective on Gen Z and millennial consumers. As we approach our next phase of growth, we are happy to partner with the Kinnect team, who have done some outstanding work with our core TG of Gen Z and millennials. Kinnect will bring in the sizzle to our sauce, and we look forward to clutter-breaking, TG-relevant, insight-driven work in the days to come.”
Chandni Shah, CEO of Kinnect, said, “Burger King is one of those rare brands that has built both product love and cultural relevance at scale. What makes the brand so exciting for us is that it understands modern brand-building. It doesn’t just participate in culture, it contributes to it. As a brand, it has consistently shown the courage to be distinctive, entertaining, and sharply relevant to young audiences. We’re thrilled to partner with them at such an exciting phase of growth.”
Neville Shah, CCO of Kinnect, added, “Burger King is a great opportunity to do great work and make it part of the conversation. What a fun brand to work with.”
