BigTrunk Communications announced the appointment of Kausik Misra as Senior Vice President – Strategy, strengthening the agency’s capabilities in strategic planning, insight-led thinking, and content-driven brand solutions.
Kausik brings over 15 years of leadership experience across content, marketing, and PR. He joins BigTrunk after a tenure at Zee Entertainment Enterprises (ZEEL), where he most recently served as Head of Non-Fiction Content for Zee TV, the network’s flagship Hindi general entertainment channel. At ZEEL, he played a key role in building and scaling non-fiction IPs including Dance India Dance, Sa Re Ga Ma Pa, Zee Rishtey Awards, and Zee Cine Awards, and expanded these properties into multi-platform ecosystems across television and digital platforms.
In his new role at BigTrunk, Kausik will work with the agency’s leadership and client teams to sharpen strategic frameworks, deepen audience understanding, and strengthen narrative thinking, helping brands build long-term relevance, cultural impact, and measurable outcomes across platforms.
Rooted in small-town India and shaped by evolving millennial cultural shifts, Kausik brings an understanding of the emotions, aspirations, and consumption patterns of the Indian middle class that aligns with BigTrunk’s audience-first approach.
“Kausik Misra said, “BigTrunk’s integrated and strategy-led approach presents a compelling opportunity to apply deep consumer insight, intuitive storytelling, and disciplined business thinking to brand problem-solving. I’m excited to be part of a growing, dynamic team and contribute to a creative environment where brands can genuinely #MakeBigHappen.”
“Mr. Akhil Nair, Founder & CEO, BigTrunk Communications added, “Kausik’s experience in building large-scale content IPs and leading strategy at Zee brings a strong consumer-first perspective to our leadership. His understanding of audiences, culture, and storytelling will significantly strengthen our strategic offering for brands.”
