One of India’s leading luxury real estate brands- Isprava Group has appointed Air India’s former Marketing Leader- Commercial, Amrita Kumar as its new Vice President of Marketing.
In her new role, she will be responsible for shaping and elevating the marketing for Isprava and its sister brand, The Chapter.
With over two decades of multi-dimensional experience, Kumar is a seasoned marketing professional who has worked with global organisations across multiple industries as diverse as aviation, FMCG, tech, retail, OTT and media, amongst others.
During the course of her career, she has spearheaded and built numerous impactful brand stories, underscoring her strong leadership skills and ability to bring novelty to every undertaking.
At Isprava, she will leverage the collective expertise gained from her vast background to conceive and execute brand growth strategies. Her relentless pursuit of excellence will see her translate the ethos of luxury living into impactful brand narratives. This will further strengthen the journey of Isprava and The Chapter being synonymous with luxury and exclusivity in real estate.
Prior to assuming her new role, Kumar was working as an independent Marketing Consultant for about two months.
That being said, in her previous tenure as Marketing Leader- Commercial at Air India which lasted from August 2022 to October 2024, she was responsible for transforming the marketing narrative of the legacy brand.
Prior to that, she had founded Mojo Box, a part of Candid Marketing in June 2020 with the intention of creating a Brand discovery Platform to help brands get discovered and help them in their top of the funnel/consumer engagement. She had earlier co-founded Candid Marketing in May 2002 and served the role of CEO and Executive Director at the brand activation agency from May 2002 to August 2022.
In the past, she also worked with International Marketing and Sales Group (IMSG) and ehook.
Commenting on her appointment at Isprava Group, Dhimaan Shah, Executive Director and Co-CEO, Isprava Group, said, “ With a career defined by crafting compelling brand stories and nurturing impactful marketing strategies for industry-leading brands, Amrita’s exceptional leadership and marketing acumen align perfectly with the Isprava Group’s growth trajectory. “
To this, Nibhrant Shah, Managing Director and Co-CEO, Isprava Group, added, “By leading our marketing strategies, Amrita’s experience spanning over two decades will be pivotal in shaping growth at both Isprava and The Chapter. As customer experience remains at the core of our philosophy, her strategic insight will guide the brands, ensuring they resonate with their discerning audiences.”
Furthermore, Kumar who has now joined the group as VP and Head Of Marketing, Isprava and The Chapter, also mentioned, “Throughout my professional journey, I have believed in the power of strategic marketing, storytelling & customer loyalty. Likewise, Isprava focuses on its commitment to crafting unique stories & curated experiences through distinctive homes. With our shared vision, this moment marks an exciting journey for both the brand and me.”
