Indian beauty brand indē wild has launched on Sephora US, becoming the first homegrown Indian beauty brand to debut on the retailer’s platform. Founded by Diipa Büller-Khosla in 2021, the brand has debuted on Sephora.com on March 3, 2026, and has begun rolling out in-store across 178 Sephora U.S. locations starting March 13, including the flagship store in New York City.
The India-developed brand has combined traditional Indian beauty rituals with modern skincare science. Built around its “AyurvedistryTM” approach, indē wild has focused on integrating Ayurvedic ingredients and rituals with clinically developed formulations designed for contemporary beauty routines.
The expansion has followed the brand’s earlier entry into Sephora UK and has reflected increasing international demand for culturally rooted beauty brands from India. Products such as the Champi Pre-Wash Treatment Hair Oil, inspired by India’s traditional hair oiling ritual, and the 15% Vitamin C Complex Serum have led the brand’s entry into Sephora US.
Founded in 2021, indē wild has built its global presence through products based on Indian wellness practices combined with modern cosmeceutical formulations. The brand’s entry into Sephora US has marked its expansion into one of the world’s largest prestige beauty retail markets.
indē wild’s Founder, Diipa Büller-Khosla said, “When I first started indē wild, my goal was to take the beauty rituals I grew up with and reimagine them for a global audience. Sephora U.S. marks a defining chapter in that journey, as indē wild evolves from a digitally native community into a global prestige beauty brand. From day one, we built indē wild around the belief that Ayurvedic wisdom and clinical science can coexist in a way that feels both elevated and accessible. Bringing AyurvedistryTM to one of the most influential beauty retailers in the world is a powerful signal that culturally rooted brands from India can resonate with consumers all over the world.”
