Huella has expanded into the Southeast Asia (SEA) market with a new base in Singapore, marking the next phase of its international growth journey. This move comes amid growing global demand for interactive CTV solutions and creative intelligence platforms that deliver both scale and measurable engagement. The company intends to build strategic partnerships across key Southeast Asian markets while leveraging its established foundation in India.
Huella has simultaneously strengthened its domestic leadership structure, elevating Pankajj Rai to Senior Vice President – Ad Sales, India, with national oversight across all products, including NEXad (Interactive CTV), NewsroomAI, and AIgnite. The move signals a deliberate shift toward deeper structural maturity, ensuring that as Huella expands geographically, its India operations remain strongly led, regionally anchored, and nationally aligned.
Under Pankajj Rai’s national leadership, Huella’s India revenue operations will now operate through empowered regional heads: Dheeraj Khandelwal – Leading Revenue, North India; Ketaki Hardikar – Leading Revenue, West India; Vinay S – Leading Revenue, South India; David Reji – Leading Revenue, South India.
Each regional leader will drive enterprise partnerships, agency relationships, and cross-product adoption within their markets, creating sharper accountability and deeper market penetration.
Speaking on the announcement, Mayura Nayak, Co-Founder and Chief Revenue Officer, Huella, said, “Expansion without structure creates fragility. As we step into Southeast Asia, it is critical that our India revenue organisation evolves in parallel. Pankajj’s elevation reflects both performance and readiness to operate at a national scale. With defined regional leadership, we are building a revenue engine designed for sustained growth, not opportunistic momentum.”
Commenting on his new role, Pankajj Rai, Senior Vice President – Ad Sales, India, Huella, said, “Huella’s opportunity today extends beyond geography. As we expand internationally, our focus in India is to drive integrated adoption across products, deepen enterprise partnerships, and operate with disciplined execution across regions. The structure we’ve put in place allows us to scale with clarity and confidence.”
