Own Your Body (OYB), a nutraceutical brand founded by Rama Krishna Reddy, Ravi Krishna Reddy, and Srinivas Reddy, has announced the appointment of actor and fitness icon Hrithik Roshan as its brand ambassador.
With this association, OYB aims to make high-quality, natural, and science-backed wellness solutions accessible to consumers across India. Hrithik Roshan will represent the brand across campaigns and digital platforms. His appeal among new-age millennials and progressive professionals will help OYB expand its reach and promote healthier, mindful living.
Hrithik Roshan was chosen as the face of Own Your Body because his lifestyle aligns with the brand’s philosophy of balance, discipline, and mindful wellness. His energy, discipline, and relatability across age groups make him the figure to inspire consumers to take ownership of their health with safe, natural, and high-quality nutraceuticals.
OYB’s product portfolio includes stress relievers, energy boosters, and daily wellness supplements made with 100% natural, vegan, and organic ingredients, free from added sugar, gluten, or artificial fillers. Developed by leading AYUSH scientists and tested in NABL-accredited laboratories, the formulations meet high standards of safety and efficacy.
Available nationwide through leading marketplaces, quick commerce platforms, and its direct-to-consumer website, OYB plans to launch digital-first campaigns with Hrithik Roshan while expanding into new wellness categories.
With Hrithik Roshan on board, Own Your Body is set to reshape how India approaches modern, natural nutrition wellness that is simple, transparent, and accessible for all.
Rama Krishna Reddy, Co-founder & CEO, Own Your Body, said: “Consumers today are more conscious than ever, but often face nutraceutical products that lack transparency or consistency. At OYB, we are filling this gap with safe, natural, and science-backed solutions. Hrithik was the natural choice for us; his discipline, balanced lifestyle, and mass appeal resonate strongly with our mission. His presence will inspire millions to take ownership of their wellness journey.”
Hrithik Roshan said: “Health, for me, has always been about balance, discipline, and making small, right choices every day. That’s why I connected with Own Your Body, a brand that keeps wellness simple and effective. Together, we want to inspire people to focus on what they put into their body as the first step towards real fitness.”
