Diwali is the most popular festival in India and the whole country unites to celebrate the occasion. For brands, Diwali comes with multiple opportunities to connect with audience but most companies tend to play safe. On the other hand, Helo, the leading social media platform, came up with multiple options to interact with audience this Diwali season. Here's a look at Helo's complete Diwali campaigns: <h2>Encouraging users to create unique content</h2> <img src="https://www.marketingmind.in/wp-content/uploads/2019/10/helo.png-700x469.jpg" alt="" width="700" height="469" class="aligncenter size-large wp-image-34765" /> To encourage users for creating unique content around Diwali, Helo launched #HappyDiwali and #Diwali2019 hashtag campaign from 20th to 28th October 2019. The purpose of this campaign was to bring everyone together to create festive content, and to share their Diwali celebrations with friends, family and communities, in their own unique way. The best part about Helo is that users can create content in their own regional language. Also, Helo designed special Diwali stickers and photo frames for family mementos to bring closer digitally. <h2>Lucky Draw</h2> <img src="https://www.marketingmind.in/wp-content/uploads/2019/10/helo-inam-700x285.jpg" alt="" width="700" height="285" class="aligncenter size-large wp-image-34789" /> To make Diwali more interesting for users, Helo launched a Lucky Draw for they asked few questions to users and those who gave the right answers were given a chance to win different prizes every day, some of which are smartphones and unique avatar decorations in the app. <h2>Opportunity to Earn</h2> <img src="https://www.marketingmind.in/wp-content/uploads/2019/10/helo-406x700.jpg" alt="" width="406" height="700" class="aligncenter size-large wp-image-35091" /> This Diwali season, Helo provided users an opportunity to earn big money by referring the app to their friends and family. Under this, users have the chance to redeem money with the option of Paytm Cash. <h2>Ensuring safety</h2> To ensure proper safety, Helo shared tips to keep in mind during Diwali celebrations using the hashtag #SafeDiwali. Making it a complete 360 campaign, Helo launched short video clips, Digital Banners and specific ads on E-commerce sites to drive maximum traffic. In short, Helo went beyond the trend of just wishing users on Diwali, instead the social media platform tried making this Diwali joyful for the users with interesting ideas. What are your views about Helo's Diwali campaign? Share your views in the comment section.
