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How Hacked Movie Created Buzz Everywhere With Its Trailer Launch Campaign

| Published on January 26, 2020

What happens when infatuation turns into love, love turns into obsession and the obsession turns into an invasion horror? Hacked, the upcoming stalker-thriller flick by ace filmmaker Vikram Bhatt starring Hina Khan and Rohan Shah deal with the cyber-stalking practice that has started to develop since the advent of social media in our lives.

The campaign started with the tagline #NowhereToHide, giving us the initial impression of the film. It was paired with two teaser posters to announce the release date of Hacked.

Hacked Teaser Posters:

In order to build hype around the trailer, Zee Studios initiated a selfie campaign, where an inverted message was written that communicated the audience about the Poster of the film, featuring the lead pair i.e. Hina Khan and Rohan Shah.

Click a selfie to crack code: ERROR 4:04

At 4:04 today, there will be #NowhereToHide for you. Secure your connection and be prepared to get #Hacked.

This activity was amplified by the celebrities as well, with Hina Khan and Vikram Bhatt sharing it on their personal profiles as well.

Once the poster was launched at 4:04, it took the Twitter trends and resulted in a wide reach and mention for the film.

Hina Khan

Zee Studios

Post this activity, Social Media accounts of Zee Studios, Hina Khan and other cast members of the film got hacked, with a video of a hooded figure trying to copy the trailer file were posted. The message saying Error 12:00 started to flash, giving a hint for the next creative push.

Hina Khan

Zee Studios

Next day at noon, a matrix visual was launched that when seen carefully, gives the communication that the trailer drops tomorrow. It was paired with a link to the microsite, on which when you click takes you to a landing site that gives an experience of your device getting hacked, followed by a trailer invite.

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