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How Brands Reacting To Kangana’s Controversy

| Published on July 17, 2019

Kangana Ranaut needs no introduction when it comes to the Entertainment world. She has been able to make a huge impact in the industry and apparently in the branding world too.


Kangana Ranaut is considered to be one of the highest-paid actresses in the country. But not every day is your day, the Bollywood actor recently had a verbal quarrel with a reporter during a promotional event. But guess what? She has emerged stringer than ever – that is Kangana Ranaut for you! And during this crisis, Brands take an adverse turn, but here’s the thing – they are also speaking for Kangana.

So, what exactly makes Brand Kangana so strong and extremely powerful? Here’s a sneak peek into that:

The Queen!

Kangana is at the zenith of the whole branding market. Her personality that screams as honesty, bravery, intelligence, and strength has helped her establish as a significant brand. She worked on women-centric films like Tanu Weds Manu, Tanu Weds Manu-2, Queen, and Manikarnika, as a female lead which did a fabulous job both in the storyline and at the box office.

What the Brands have to say!

1. Emami

Ranaut is a brand ambassador of this one of the leading home-grown FMCG group’s skincare brand, Emami. The brand believes that Kangana is a powerful brand by herself.

Responding to the recent controversy, the spokesperson from Emami said that they do not see any reason for discontinuance.

2. Global Desi

Anita Dongre’s Global Desi maintained that such controversies do not affect the brand as it was a personal fuss and stood strong in the support of Kangana and her ideologies.

Driven by Values

Kangana boasts a huge fan following with world recognition. She is known in the industry for her values and ethics. Her stance on any issue is her own right and any subsequent controversy because of it shouldn’t hurt her brand value.

Brands like Titan Eyewear, Lawman, Voylla Jewelry, Vero Moda denied commenting on the issue which involves a personal matter between the actor and the journalist.

The recent list!

Currently, the Queen actor is a brand ambassador of four brands – Liva by Aditya Birla Group, Signature Masterpiece – Diageo, Emami’s Boroplus and Khadims’ shoes and bags.

Kangana Ranaut has been setting goals for all the female actresses in the industry for quite some time now. Her bravery and irrelevance have made her an inspiration to the youth. Most importantly, she refuses to accept anything that can stop her to rise all the way to the sky in all aspects, not even an issue like a verbal squabble with a reporter. More power to you, Kangana!

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