Hisense has appointed Rahul Khanna as Head of Home Appliances at Hisense India, where he will oversee the company’s washing machines, refrigerators and small domestic appliances categories. The appointment comes as Hisense continues to expand its consumer appliances portfolio and local operations in the Indian market.
Khanna brings more than 17 years of experience across product management, research and development, sourcing, sales and marketing. Before joining Hisense India, he worked with companies including Samsung, LG Electronics and Panasonic, where he handled product category growth and business expansion initiatives.
In his new role, Khanna will lead the rollout and development of Hisense India’s washing machine, refrigerator and small appliance businesses. His responsibilities will include category expansion, product strategy and operational execution as the company strengthens its position in the home appliances segment.
The development follows Hisense India’s recent efforts to expand its presence in the country, including the launch of its Intelli Cool Pro Series air conditioners and the announcement of a manufacturing facility in Sri City, Andhra Pradesh. The facility is expected to support the company’s local production capabilities as it increases focus on the Indian market.
Pankaj Rana, CEO, Hisense India, said, “We are delighted to welcome Rahul to Hisense India at a pivotal moment in our growth journey. As we expand into new product categories, his leadership will be instrumental in building a strong appliances portfolio grounded in innovation, speed, and execution. We are excited about the road ahead as we continue to bring world-class technology closer to Indian consumers.”
He further added, “India’s appliance and consumer electronics market is poised for significant expansion, with strong tailwinds from rising incomes, rural demand, and increased investments in local manufacturing and AI-led innovation. Having observed over 50% growth in CY25 compared to CY24, Hisense India is well positioned to meet evolving consumer demand and bring innovative home appliance technologies to the market at accessible price points. Let’s build big and move fast.”
Commenting on his appointment, Rahul Khanna, Head – Home Appliances (Washing Machines, Refrigerators and SDA), Hisense India, said, “I am excited to join Hisense India at such an important phase of its journey. The opportunity to build and scale new categories with a brand that is globally recognized for innovation is truly inspiring. I look forward to contributing to the company’s vision by delivering high-quality, technology-driven products that resonate with Indian consumers.”
