Hisense India, a consumer electronics and home appliances company, has appointed Pankaj Rana as its new Chief Executive Officer (CEO).
As CEO of Hisense India, Rana will spearhead the company’s strategic initiatives, focusing on expanding the customer base, strengthening brand presence, and driving overall business growth. His leadership will be crucial in realising Hisense India’s vision of becoming a household name synonymous with innovation and reliability.
Before taking up this role, Rana was serving as Business Head and Department Leader, E-commerce, E-store (D2C), Omni-channel and Digital Marketing from November 2021 and June 2024.
Prior to that, he spent nearly 12 years at Panasonic, where he held various positions. These included National Product and Marketing Head for the Consumer Electronics Business and Exclusive Retail Channel, Product, Marketing and Sales Head for the Smartphones Business in ISAMEA, and Business Chief and Associate Director for E-commerce, E-store, Platform Marketing, and Consumer Experience.
In the past, he was associated with BenQ Asia Pacific Corporation, Reliance Retail and SGS.
Expressing his enthusiasm for his new role, Rana, CEO of Hisense India said, “I am thrilled to join Hisense, a company known for its rich heritage and unwavering commitment to excellence. I am excited to work closely with the talented team at Hisense India to drive innovation, foster growth, and deliver unparalleled value to our customers.”
Steven Li, Managing Director of Hisense India, expressed his confidence in Pankaj’s leadership, stating, “We are delighted to welcome Pankaj to the Hisense family. His extensive industry knowledge and leadership acumen will be invaluable as we embark on our journey of expansion and growth in India. With Pankaj at the helm, we are poised to achieve new heights of success.”
