Set to redefine the brand’s presence in the market and captivate consumers with a fresh, vibrant look that reflects the brand’s commitment to quality and innovation, Hindustan Pencils’ Apsara has undergone a dynamic logo redesign and packaging
The agency behind the revamp of the iconic pencils brand is Almond Branding.
Aimed at maintaining a cutting-edge appeal, the latest rebranding efforts in the Apsara logo accommodate subtle adjustments made to modernise the typeface of the brand’s logo without losing its recognition and introduces a cohesive look across all product lines, including art materials, gifts, and stationery.
While each product category previously possessed attractive packaging, this overhaul unifies them under a single, vibrant visual identity, as per Hindustan Pencils. As part of the revamp, a captivating shade of turquoise has been chosen as the primary brand colour, unifying the diverse product range under one powerful identity.
That being said, in the pencil and related categories, where Apsara currently is known for its legacy of excellence, subtle adjustments were made to retain the beloved visual elements and colour palette. However, the art materials and gifting segments of the flagship brand now boast a striking new yellow colour scheme, enhancing shelf visibility and ensuring easy recognition for customers and retailers alike.
Moreover, the refreshed branding also embodies the company’s vision of evolving with market trends while upholding the core values that have defined Apsara for generations. Get ready to explore the new Apsara– where tradition meets innovation, and quality meets creativity.
Since its inception in the 1960s, Apsara has emerged as one of the legendary names in stationery business and has transformed the simple pencil into an icon of excellence with campaigns like “Extra Marks for Good Handwriting”.
Commenting on the development, Pradip Ughade, President, Hindustan Pencils, stated, “Our new packaging is a testament to our dedication to delight consumers with designs that are as exceptional as our products. This revamp not only enhances the customer experience but also strengthens Apsara’s market presence across a broader spectrum of products.”
To this, Shashwat Das, Founder, Almond Branding, added, “The agency behind the revamp added, “This transformation solidifies Apsara’s leadership in the market. The refreshed identity resonates with both our loyal customers and new audiences, reinforcing Apsara’s influence in the stationery and art materials markets.”
