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2 minutes read

Reasons Why Helo’s Navratri Campaign Is Going Viral

| Published on September 29, 2019

Navratri is around the corner and brands are trying to establish emotional connections with their target audience using innovative ideas. Helo, India’s leading social media app, is bringing everyone together in this festive season with its Navratri Campaign. The campaign has already started from September 22 and will continue till October 8. Here’s a look at some of the main reasons why this campaign is winning hearts of online audience:

Regional languages


Dedicated to celebrate Navratri with joy, Helo users can create content using hashtags #Navaratri2019, #MyNavaratriMoments, #HappyNavaratri and #HappyDussehra. It is a great way to interact with friends, family & communities, as the campaign has been launched in six languages including Hindi, Punjabi, Kannada, Tamil, Telugu and Marathi.

Tips for safety

Apart from encouraging Helo users to enjoy Navaratri using creative wishes, the social media platform is sharing important tips to keep everyone safe during Garba nights. For example, Helo is raising awareness by sharing important helpline numbers to contact if anything goes wrong during the event or while facing any unwanted situations.

Additional benefits

In addition to this, Helo users in Gujarat can use ‘Helo Lounge’ which is a mobile charging station to provide uninterrupted connectivity to festival-goers. Helo users are provided with on-site Helo exclusive merchandise, such as Neo Stickers and Neo Strips to add colors to Garba and Dandiya nights.

The campaign is focused on bringing the communities together by allowing them to create and share their moments of joy on Helo. Talking further about Helo, the platform has over 50 Milion active users and the interface is specifically designed for Indian Mobile Users. It has so many features to empower users to create quality content with easy to use tools. Users mostly share latest trending jokes, memes, wishes, quotes, Shayari on Helo.

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