HELL ENERGY DRINK has expanded its India portfolio with the launch of HELL ZERO, its new sugar-free range aimed at evolving consumer preferences. To amplify the launch, the brand has signed Indian cricketer Renuka Singh Thakur as its ambassador in India.
Positioned as a premium, no-compromise offering, HELL ZERO is designed for consumers seeking a sugar-free energy drink without giving up on taste. The range debuts with HELL ZERO White Peach, an indulgent flavour crafted to appeal to a more health-conscious, lifestyle-driven audience. The brand also plans to introduce HELL ZERO Classic in the near future.
Renuka Singh Thakur unveiled the new variant, underscoring the connection between athletic performance and mindful everyday choices. Her pace, discipline and consistency on the cricket field reflect the determination and energy that HELL aims to embody.
HELL ZERO White Peach will initially be available exclusively on Blinkit, offering easy access to consumers across key markets.
As the face of the brand, Renuka Singh Thakur will also feature in upcoming campaigns and initiatives as HELL ENERGY DRINK looks to deepen its connection with sports enthusiasts and consumers nationwide.
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Speaking on the launch, Unnikannan Gangadharan, Director, HELL-ENERGY, said, “The launch of our Zero variant is a strategic milestone as we continue to strengthen our portfolio in India in line with the growing demand for better alternatives among consumers. At the same time, we are delighted to welcome Renuka Singh Thakur as the face of HELL ENERGY DRINK in India. Her commitment to excellence and performance perfectly aligns with our brand ethos, making this association both relevant and impactful.”
Sharing her thoughts on the partnership, Renuka Singh Thakur said, “I am excited to partner with HELL ENERGY DRINK. As a professional cricketer, maintaining focus and consistency is essential, and it’s great to be associated with a brand that resonates with that mindset. The Zero Sugar variant is a great addition for consumers looking for premium taste without compromise.”
