Havas has announced the upcoming launch of AVA, its global large language model (LLM) portal, at CES 2026. The platform has been introduced to provide secure and centralized access to advanced AI models for Havas teams across its global network.
AVA has been positioned as a unified AI environment designed to support collaboration across creative, strategic, and operational functions. The platform has been built to connect Havas talent and clients worldwide while maintaining enterprise-level safety and compliance standards. It has been designed to enable faster workflows from briefing to execution and to support consistent use of AI across markets.
The rollout of AVA has been scheduled to begin in spring 2026, with capabilities extending progressively across internal teams and later to client partnerships. The platform has been developed to offer access to insights, agents, and proprietary intelligence, while allowing users to work with multiple AI models, including GPT-5, Claude Opus 4.5, and Gemini 3, depending on task requirements.
The announcement was built on Havas’ Converged.AI initiative, which was introduced in 2024 to align data, technology, and talent across regions. Converged.AI has been supported by nearly €1 billion in investment, including €600 million invested over the past decade and an additional €400 million committed through 2027. The initiative has been structured to support data-agnostic decision-making and scalable client solutions.
At CES, Havas Chairman and CEO Yannick Bolloré appeared on the C Space stage alongside brand leader Jim Stengel to discuss the future of advertising and innovation. During the session, AI has been framed as an enabler of human creativity rather than a replacement, with emphasis placed on judgment, cultural understanding, and organizational change. AI literacy has been highlighted as a priority, with Havas committing to training and certifying its workforce in responsible AI use.
Havas has also engaged clients and partners through an expanded on-site presence at ARIA as part of its CES 2026 programme. The group has participated in mainstage sessions and has hosted a dedicated space within the Storyteller environment, marking its involvement in broader discussions around creativity, media, and technology.
In addition, Havas has showcased applied AI use cases across its business. These have included its partnership with Akkio to strengthen agentic capabilities within Converged.AI, the use of its Vermeer platform for brand-safe generative creativity, and innovation in research and health through its investment in Vurvey, an AI-powered research platform combining real and synthetic data.
“At Havas, technology amplifies human creativity, it doesn’t replace it. We’re building an AI-driven, human-powered future where innovation and imagination work hand in hand to grow our clients’ brands in an increasingly complex world. In this context, AVA securely unifies leading AI in one portal for our teams and clients, driving efficiency, consistency, and innovation. It turns briefs into on-brand creative solutions, optimizes strategic planning, and accelerates production, all under enterprise-grade security so teams can innovate without risk. AVA is a catalyst for reinventing collaboration and creativity,” said Yannick Bolloré, Chairman and CEO of Havas.
