Havas India is set to launch Shortcut Shobiz India in early September in partnership with French experiential events company Shortcut Events and Shobiz Experiential, marking a strategic expansion of its experiential marketing capabilities in the country.
The announcement was made by Christophe Pinguet, Co-founder of Shortcut Events, via LinkedIn. In the post, he said the groundwork for the partnership was laid during a six-day visit to Mumbai alongside the teams from Shortcut Events, Shobiz Experiential and Havas India.
Shortcut Shobiz India will focus on creating and delivering premium experiences for luxury and lifestyle brands, combining French creative expertise with Indian craftsmanship and execution. The venture aims to offer integrated experiential solutions tailored to the evolving needs of brands in one of the world’s fastest-growing markets.
Pinguet described the collaboration as a key milestone in Shortcut Events’ India growth strategy and acknowledged the contributions of Sameer Tobaccowala, Rana Barua, Farah Lauren Khan and Frédéric Rabisse in bringing the partnership together.
With the launch, Havas India further strengthens its experiential marketing portfolio by combining its local market expertise with Shortcut Events’ global capabilities and Shobiz Experiential’s execution strength, as brands increasingly invest in immersive, experience-led consumer engagement.
