Gurugram-based performance marketing and SEO agency PROHED has been awarded the SEO mandate for Manav Rachna University, one of North India’s established private higher education institutions.
The mandate covers the university’s academic ecosystem, including Manav Rachna International Institute of Research and Studies (MRIIRS), Manav Rachna University (MRU) and Manav Rachna Dental College (MRDC).
As part of the engagement, PROHED will lead the institution’s SEO strategy, encompassing technical site optimisation, on-page SEO across programme and course pages, keyword strategy, content planning and initiatives aimed at driving long-term organic search growth.
The partnership comes as the higher education sector witnesses increasing competition for online visibility, with prospective students relying more heavily on digital platforms during the admission and programme discovery process.
Through the mandate, PROHED will work to improve the university’s visibility for high-intent admission-related search queries, drive qualified organic traffic to priority programmes and strengthen its search authority across a competitive landscape that includes universities and edtech platforms.
“Manav Rachna has built a strong legacy in higher education through academic excellence, industry relevance, and consistent student outcomes. Our role is to ensure that this credibility is reflected across search, making it easier for prospective students to discover the institution at the moments that matter most. We look forward to building a long-term organic growth engine that strengthens visibility, drives qualified admissions, and reinforces Manav Rachna’s leadership in the education sector,” said Pulkit Dubey, Co-Founder & Director, PROHED.
“Digital discovery is now the first step in every student’s admission journey. We wanted an SEO partner who understands the education space – not just traffic, but intent, conversion, and brand credibility in search. PROHED brings that combination of strategic thinking and execution rigour, and we’re confident this partnership will meaningfully strengthen how prospective students find and evaluate Manav Rachna,” said Tarun Bhaskar, Deputy Director, Marketing & Branding, Manav Rachna Educational Institutions.
